Mahindra is a renowned Indian based enterprise and its main area of specialization is sport utility vehicles (SUV’s). The popular models in this segment are XUV500, Scorpio, Xylo, and Bolero. Amidst the crowd, a car that stands out is Scorpio.
Scorpio, true to its name oozes with energy contributed by the potent diesel 2.5 liter m2Dicr and 2.2 liter mHawk engine. The power potential of mHawk engine is 138bhp higher than 120bhp yielded in the earlier car. The engine is linked to manual transmission. Mahindra lately released the new Scorpio facelift, which is a maximum transformation from the past, with respect to elevated levels of modernity.
The new facelift looks more contemporary and is built on a new body-on frame chassis. The renovation is therefore entrusted on a more powerful body and fresh design. Sources have highlighted an interesting punch line on the car, terming it to be a ‘Bold’ move by Mahindra. Anyone who views the model will figure out the newness instantly.
Apart from the new look and potent chassis, Mahindra has incorporated changes on the interior and exterior that is striking to the eye. A television commercial featuring the new Scorpio facelift is released. The ad is developed by Interface Communications to expose the core identities of the new Scorpio facelift.
The National Creative Director of Interface Communications, Robby Mathew said, ‘’ it took us three months to develop the campaign, and were asked to highlight the differential nature of the vehicle. We later on emerged with a notion of using the water bomber to underline the new identity of the car.
The television commercial is creatively crafter; it begins with the driver of new Scorpio facelift rescuing a horse immersed in mud. The vehicle later just moves, through various challenging hurdles, up and below. The phrase up hurdle might sound bewildering. There is a crop dusting plane above, that splashes water on the car.
The new Scorpio facelift glides through the obstructions, first it tackles water from crop dusting plane, and passes through the challenging roads in the middle of a forest and passes into streams and muddy roads. The core message relayed through the advertisement is the power of the car to handle any given stumbling block that comes its way and this is the power of the car.
It is a must watch advertisement, it is so intriguing and uniquely fascinating to an extent that it can breezily gather a mass crowd. The uniqueness of the commercial lies in the pristine nature of the car, under layers of mud and water, its true value emerges, and it is awe-inspiring.
The commercial also portrays how extreme the new Scorpio facelift can go, and a perfect match for ardent adventure buffs. For those who are planning an adventurous holiday soon, the new Scorpio is the best bet, to dwell into amazing scenic and rugged terrain beauty.
The new Scorpio facelift is a threat to its competition indeed, and it will be interesting to view customer sentiment levels in the coming months.