Mahindra has been in the limelight for its new launches, the launch of new Scorpio facelift was an interesting surprise. It is a well groomed variant of the past, to create equal level of zeal; the firm launched Thar Adventure Edition, with only 30 units on sale.
Thar is a top seller of utility vehicle market; the company has not introduced refreshed models of the car for a long time, and has suddenly decided to launch the Adventure Edition Thar car covered in a royal Java Brown shade. The side segment of the car has Adventure wrap filled with map and compass, to bring out the rugged nature of the vehicle; it has re-constructed tail and head lights.
The inner décor is amazingly vibrant, something that is rarely visible in the rarest of rare Special Edition launches. The Adventure Edition car has refined black upholstery filled with jazz bright orange piping, and the other high-tech features are refurbished floor mats, 2D compass and map and freshly designed centre console.
The car is fitted with a potent 2.5 litre diesel power train that yields 247Nm and 105PS, and is coupled with five speed gearbox also used in its predecessor. The new Thar Adventure package is fascinating and certainly an attention grabber, those who are yearning to know about the price range of the car, it has not yet been revealed. The average range is however about Rs 7.17 lakhs and will be dearer than the earlier model by Rs 35,000 to 40,000.
Owning the Thar is like possessing an exclusive product, but the level of specialness is even higher with the Adventure Edition car. The design framework has an assortment of jeep and car identities, the bull bar in front and open rear renders a jeep like character, and the car identity is visible on the front fascia and side.
There have been numerous reports of new Mahindra launches, such as the arrival of new Scorpio facelift, 2016 Bolero and S101, but the company is not at the moment working on a refreshed Thar car, and the Thar was immensely popular once upon a time and continues to be.
The revival of Thar in the form of Adventure Edition is intriguing, because Mahindra has incorporated a more urbane character into the new Scorpio facelift and 2016 Bolero. Thar Adventure Edition on the other hand is the continuation of the company’s aggressive car design theory.
Ardent Thar car enthusiasts who are keen on Adventure Edition it is a worthy purchase, it looks great and the most fascinating element is the presence of side body decals which is a pure piece of art. Mahindra has always been a forerunner in utility vehicle segment, but its presence has been tarnished lately with the launch of products from Renault and Ford such as Duster and EcoSport.
The combination of new Scorpio facelift, Thar Adventure Edition and new Bolero will certainly uplift the utility vehicle reputation of Mahindra. The company has excited millions of adventure car enthusiasts in the country.