mahindra thar daybreak edition custom 4x4 suv

Sinister looking Mahindra Thar grab...

SUVs are known for their road presence with their massive bulky structure and rugged features. Be it traditional or contemporary and stylish, SUVs’ pa...

mahindra tuv300 red

Mahindra calling back the TUV300 AM...

Indian utility vehicle leader, Mahindra & Mahindra made a proper entry in the highly popular Indian compact SUV segment with the all-new Mahindra ...

mahindra kuv100 front plate

Mahindra KUV100 – what it actually ...

Indian SUV leader, Mahindra & Mahindra has recently launched the long awaited product, the KUV100, and with its launch has entered the just formed...

2015 Mahindra XUV500

Mahindra Launches the Performance C...

Mahindra and Mahindra is one of those companies which focuses on realist and futuristic plans. The recent extension of ban on diesel vehicles exceedin...

Sinister looking Mahindra Thar grabs attention at 2016 Auto Expo

SUVs are known for their road presence with their massive bulky structure and rugged features. Be it traditional or contemporary and stylish, SUVs’ patent feature is muscular and mean looks. Indian utility vehicle leader, Mahindra & Mahindra is also known for its massive rugged looking utility vehicles that mostly come with traditional looks, which means bulky, boxy design language and rough and rugged exterior features. The particular tough and rugged looks have really worked wonders for the brand, which ensured a huge Mahindra fan base of hardcore off-roaders.

mahindra thar daybreak edition custom 4x4 suv

One of these patent Mahindra off-roader vehicles is the Mahindra Thar SUV. Now, at the ongoing 2016 Auto Expo, Mahindra has presented a singular looking modified Mahindra Thar. Displayed at the Mahindra Adventure exhibit at the Auto Expo, this modified Thar grabbed eyeballs with its sinister looks and monstrous tyres.

The modified Mahindra Thar display model has got the SUV’s rugged and muscular visual appeal has been stretched to crazy proportions which make it look evil. The biggest highlight of this SUV is obviously its humongous off-road tyres and high ground clearance make the SUV look like it could even go over a hill without hurting its underbody.  Though highly threatening to look at, those mammoth of tyres might not be necessarily highly suitable for off-road purposes, but these certainly make the Thar get a rather unparallel appearance and aggressiveness.

Among all the tyres, the one that has been lodged at the SUV’s rear is certainly makes for the primarily feature that shouts for attention. This rear spare tyre completes the highly intimidating visual appeal of the modified SUV.

Monstrous wheels apart, the modified Mahindra Thar also comes with a modified grille and rather small round headlights that are decked with white LED rings. The creepy looking bright headlights also seem to have been endowed with projector elements, and lend them the evil eyes look, further enhancing the sinister appeal. The Bull bar slants upwards with a winch behind it showcasing the SUV’s rough road treading capabilities.

The display Thar’s bonnet also features a monstrous air scoop that is flanked by 2 heaps of sheet metal. It also gets very impressive subtle details in the form of orange highlights on the fenders as well as the bonnet that offers a stylish contrast with the light grey body color. Another neat tough in the modification comes in the form of the snorkel on the vehicle’s windscreen.

The side profile of the SUV also gets restyled doors that come in a new shape and black-orange highlights on the doors’ lower part. These apart, other subtle changes include the repositioning of twin exhausts on the rear bumper, which are put up rather high. The tail lights also get new radiant LED elements that go well with the rest of the mean looks of the modified Thar SUV.

There are many other small changes on the SUV as well. In short, this Mahindra Thar is meant to scare even the scariest monsters.

Mahindra calling back the TUV300 AMT variants for ECU software update

Indian utility vehicle leader, Mahindra & Mahindra made a proper entry in the highly popular Indian compact SUV segment with the all-new Mahindra TUV300. The TUV300 sub-compact SUV model was launched in the Indian car market on 10th of September, 2015, and ever since has been garnering good sales volumes helping its maker bounce back in the market after a prolonged period of falling sales. Although the brand new Mahindra TUV300 has been criticized for its not so stylish boxy design language, it has generated good market interest, and its AMT variants are reportedly receiving better demands as compared against its regular manual variants.

tuv300 mahindra

Now, as per the latest reports, the new Mahindra TUV300 has also got into trouble with some technical issues. While it has not been officially announced by the Indian car major as yet, it has been reported that Mahindra & Mahindra is silently calling back the AMT variants of the TUV300 baby SUV at the Mahindra service centers across the country in order to check and correcting a probable faulting ECU.

According to the reports, some owners of the new Mahindra TUV300 have raised complains regarding some issues with the small SUV’s engine as well as the transmission which are affecting the overall drivability of the vehicle. This issue can be fully solved with a software update of the ECU. Since, this is not a major technical fault and can be fully rectified by only updating the ECU software and no parts fault or repair is involved in it, the company is not officially announcing a recall. The Mahindra dealers are personally contacting the TUV300 AMT owners for a checkup and the required software update.

According to the recent reports, the Mahindra TUV300 AMT is facing issues that involve slow gear changes, sudden jerks during gearshifts, the engine sometimes revving to 4,000 rpm even before gear shift and unexpected drop in the speed levels during gear change from 4th to 5th gear.

The new Mahindra TUV300 sub-4 meter SUV model is available for sale in the Indian car market in three different model trims — the TUV300 T4, the TUV300 T6 and the TUV300 T8 which come in 6 attractive body color choices. The sub-compact SUV model is equipped with a compact 1.5 liter 3-cylinder mHawk 80 diesel motor that is good to pump out a top power figure of 84 bhp along with a peak torque value of 230 Nm. This diesel engine will come coupled with the transmission choices of a 5 speed manual and an AMT unit. The Mahindra TUV300 is also the first SUV in the segment to be equipped with an Automatic Manual Transmission (AMT) gearbox.

Mahindra & Mahindra has revised the prices of the TUV300 in India, which has gone up by up to Rs 13,000 depending on the variant from January, 2016. The new Mahindra TUV300 compact SUV’s new price range is between Rs. 7.10 lakhs and Rs. 9.33 lakhs (prices, ex-showroom, New Delhi).

Mahindra KUV100 – what it actually feels like

Indian SUV leader, Mahindra & Mahindra has recently launched the long awaited product, the KUV100, and with its launch has entered the just formed micro-SUV segment of India. The brand new Mahindra KUV100, despite being a small SUV actually targets the currently ruling compact hatchback models — the Hyundai Grand i10 and the Maruti Swift. With the KUV100, Mahindra clearly wishes to lure many of the compact hatchback buyers into buying a SUV in the same price range, and going by the increasing popularity of the compact city friendly SUVs, the proposition of the KUV100 does seem attractive.

new mahindra kuv100

Now, here we are looking into the aspects of the newly launched Mahindra KUV100 to offer considerable idea to what all to expect from this vehicle for those who are considering skipping a hatchback and going for the Mahindra KUV100.

To start with – the Mahindra KUV100 is rather a strange looking vehicle. It is not definitely ugly, and is contemporary and attractive as well, but has a polarizing styling which can be very subjective from person to person. Some might be impressed with it, some others might hate it in terms of design, but it sure is an attention grabber. The KUV100 gets a stylized front that seems inspired the XUV500, while its rear is more like a hatchback and less aggressive that is made attractive with 3D-effect tail lights.

On the inside, the Mahindra KUV100 uses high quality plastic, but the look and feel could be better. The cabin also has some other flaws like your leg gets rubbed on the plastic surface while resting the left foot on dead pedal, the angle of the steering wheel that feels a bit away from the driver, while the a rather awkward driving position can also be felt.

The Mahindra KUV100 also comes with a 6-seater configuration that offers a narrow middle jumper seat in the middle of the two front seats, which also makes an armrest when not in use. This front seat is not very comfortable with the lack of space, but this arrangement is good while the overall space is also decent. Yet the seats could be more comfortably shaped.

The KUV100 also marks Mahindra’s entry in the petrol market, and its all-new 1.2 liter 3-cylinder mFalcon engine is impressive that offers enough power figures of 77 bhp and 190 Nm for its size. The steering wheel feels very light but a bit unreliable in high speeds, but has a good turning radius of around 5 meters. The micro-SUV is also good to drive in the city with a good ride at lower speed levels, and also offers a good pick up.

When drive is concerned, then the Mahindra KUV100 really doesn’t offer and exciting drive or the refined ride quality as compared to the capable Maruti Suzuki Swift or even the Hyundai Grand i10. However, it is a unique new product that is good as an overall package. This bold new SUV is also an attention grabber and worth a buy for a change.

Mahindra Launches the Performance Centric under 2000 cc XUV 500 and Scorpio Variants

Mahindra and Mahindra is one of those companies which focuses on realist and futuristic plans. The recent extension of ban on diesel vehicles exceeding the engine power output threshold has resulted in a catastrophic downfall in the demand for SUVs in Delhi. However, Mahindra has an exit plan ready and in fact has already implemented it by introducing the 1.99 litre XUV and Scorpio variant.

2015 Mahindra XUV500 Exteriors

The Supreme Court rejected a plea initiated by major automobile companies including Mahindra and Mahindra which requested the elimination of the ban on diesel vehicles above 2000 cc. The Supreme Court also warned these companies that they would be in trouble if it finds out that the new age diesel vehicles cars that is sold in the Indian automobile market produces more pollution than the petrol cars.

Well, Mahindra has figured it out and has drawn conclusions regarding this dark cloud that hovers over it and might as well be there in the future. The decision of introducing below 2000 cc diesel variants of the XUV 500 and the Scorpio is the first of its kind among all major car manufacturers in India. Nevertheless, by doing so Mahindra seems to have leaped a step forward than its competitors. It’s definitely a ‘’Brave New World’’ out there and Mahindra seems to have accepted the fact that the ban on diesel vehicles might be taken to the next level and will be introduced in other cities as well. However, this is just a mere speculation which might turn over both ways. Needless to say Mahindra does want to be on the safer side.

Now getting into the engine specs, Mahindra claims that the new mhawk 1.99 litre engine will be a game changer as it is tested to perform as good as the 2.2 litre variant. Now that seems to be a show stopper figure that Mahindra projects with regards to the all-new 1.99 litre engine that it has incorporated in its XUV and Scorpio models as a variant. This new Scorpio variant has the capability to churn upto 120 PS and the XUV variant delivers a stunning 140 PS power output.

There is a catch to this new launch of XUV and Scorpio model. It seems that these variants will only be available in the Delhi NCR areas and will not be offered in other cities. Mahindra claims that the launch of the 1.99 litre mHawk engine is not a new creation from its stable rather it was at its pre-production stages much before than the Supreme Court ban. According to media sources the 1.99 mHawk engine was under development since 2014 which is doesn’t seem to be the truth.

Both the flagship models of the utility vehicle manufacturer Mahindra is expected to be available with all the comforts, accessories and not to forget the widely appreciated infotainment system. So what one can expect is an evenly balanced SUV vehicle which provides the same pleasurable experience and more importantly less pollutes the environment.

Mahindra XUV Aero Coupe SUV Design Concept to be Unveiled in Delhi Auto Expo 2016

It’s been an exciting year for Mahindra and Mahindra throughout 2015. As the Delhi Auto Expo 2016 approaches, it seems that the excitement will be carried forward this year as well with new concepts and cars to be launched. Mahindra will build an exclusive design studio to showcase its latest design concept called the ‘’Mahindra XUV Aero Coupe SUV Design Concept’’. This design studio will provide a deeper insight on procedures followed to develop the concept design which has been the talk of the town ever since it has been released.

Mahindra XUV Aero Coupe SUV concept

The XUV Aero concept design sketch has been developed by Ramkripa Ananthan and her team of designers. The design of the XUV 500 was also designed by Ananthan which speaks volumes of the expertise she has in the design field. The XUV 500 did extremely well across the global markets in India and elsewhere. A lot of credit goes to the design team of the XUV 500 for its global success.

The Mahindra XUV Aero design concept looks like a game changer for the company which also recently acquired the Italian design firm Pininfarina. Nevertheless, the XUV Aero concept if executed well, will change the perception of SUVs in India. It shall also set high benchmarks for automobile companies who intend to sell or manufacture SUVs in India.

The unveiling of this new design concept will surely bring increased levels of boldness which will also draw a path for Mahindra to integrate the latest technology into its production model. What one must expect from this concept model is a new generation of technically sound XUV models in India.

Examining the sketch, what would draw ones attention is the downward slopping roofline and the vertically placed tail lights. Another aspect of this concept design is that the bumpers which are beefy and muscular in nature essentially depicting a diffuser which if built judiciously would provide the much needed aero-dynamic flexibility to this SUV.

Mahindra & Mahindra have developed a keen interest to broaden its overall design capabilities in the recent past. The design studio setup to showcase the latest XUV aero concept design just sheds light on the shift of focus of Mahindra which has been to build good looking and elegantly designed vehicles.

In an interview the executive director of Mahindra and Mahindra, Pawan Goenka did confess that some of its models failed to appeal the car buyers in India and elsewhere due to its poor design that it exhibited. He further commented on the changing mindset of the Indian car buyers saying that, ‘’The Indian customers like a little bit of flamboyance’’.  This statement is very true and also sheds light of the ever changing trends in the Indian automobiles industry which has seen a recent spike in the demand for SUVs.

The Delhi Auto Expo 2016 is going to be a special one for Mahindra as it gears up to showcase a variety of vehicles from its stable. What would attract maximum attention is the customized TUV 300 which was compared to a battle tank by the media on its launch in 2015. Other models which would be featured by Mahindra are the E2O Sports Version, SsangYong Tivoli, the E Maxximo and the E Verito.

Mahindra Scorpio and XUV500 launched with sub-2 liter diesel mill

Indian car major, Mahindra & Mahindra is proactive and is ready to handle any situation, and the company has proved it very well by launching its highly popular Scorpio and XUV500 SUV models with a downsized diesel engine in a very short period after the diesel ban in Delhi NCR.

2014 Mahindra Scorpio

2014 Mahindra Scorpio

Mahindra & Mahindra, the homegrown utility vehicle leader has been hit hard by the Supreme Court’s interim ban on all vehicles that get powered by diesel engines of 2.0 liter and above in the National Capital Region. Most of Mahindra high selling SUV models come powered by large diesel mills and this meant the company went almost out of the Delhi NCR. However Mahindra & Mahindra, acted like the vehicle major that it is and within less than month of the ban, the company has introduced its flagship model Mahindra XUV500 premium SUV and the Mahindra Scorpio SUV powered with a 1.99 liter mHawk diesel mill.

These new Scorpio and XUV500 models with the downsized engines will be immediately available for sale in Delhi.

The ecstatic company head, Mr. Anand Mahindra commented that the company has an excellent team and that he bows to them, who have made it possible to reconnect with the company’s customers in the NCR with remarkable speed. Mr. Mahindra tweeted his comment on his team from Davos, when he’s gone to attend the World Economic Forum.

It has been already reported earlier that Mahindra & Mahindra’s is rapidly working to get a solution in order to adhere to the new diesel engine displacement rules to get back in the Delhi market with its most popular vehicle models.

The new downsized 1.99 liter engine while powering the current new-gen Scorpio will be offer the max power of 120hp, but powering the XUV500 will be delivering a max power of 140hp.

The Scorpio and the XUV500 models together account for almost 40 percent of the total monthly sales that the Indian car major makes, and almost 4 percent of this sale comes from the NCR. Mahindra had a stock amounting to more than Rs. 100 crore piled up at the Delhi dealership outlets post the SC diesel ban that was announced in December 2015.

The company’s president & chief executive, Pravin Shah said that the development of the 1.99 liter mHawk engine had begun back in August, 2014. Apart from this new 1.99 liter diesel engine, the company is also busy working to bring in the petrol versions of both the Scorpio and XUV500, which are expected to launch in India pretty soon.

The Delhi NCR is a very important market for all cars and has been a great market for large capacity diesel engine powered cars as well, be it SUVs or the luxury vehicles. However, as the capital city of India has been suffering from bad smog and increasing pollution, the apex court of the country took the decision of putting an interim ban on the large diesel vehicles till March 2016.

Mahindra to unveil a 4-door variant of the e2o electric hatchback at Auto Expo

India was never a friendly ground for the eco-friendly vehicles, be it electric vehicles or the hybrids. Recently however, India is slowly warming up to these vehicles, especially the quality and premium hybrid models, partly because their high quality and environment friendly capabilities and partly because of the government push that was missing earlier.

Reva e20

Mahindra Reva e20

Indian car major and utility vehicle leader, Mahindra & Mahindra made a bold move by launching the Reva e2o full electric hatchback in 2013, despite India’s reluctance towards such cars. The electric vehicle (EV) market still hasn’t really taken off, and the capable and contemporary e2o remains to be the only full EV model that is offered for sale in India.

The Mahindra Reva e2o is a very capable, modern and smart EV that comes with many remarkable features that could make it a success. However, it is a tiny 2-door hatchback model, and that has made sure that it does not attract many takers in India where large seating capacity is looked at as a great plus point. Then again, the tiny e2o is undeniably more expensive than most of the popular hatchback models in the country. All these facts have been really damaging the e2o’s potential to be a success in this country. Mahindra took many initiatives to grab more attention for the e2o in vain.

Now, Mahindra-Reva is considering something that could really work in favor of the small electric hatch. The company will be unveiling a 4-door version of the e2o at the upcoming Indian Auto Expo. While the spy pictures of the e2o 4-door model has been already splashed on the internet, it is expected that the production ready prototype will be fully revealed at the 2016 Expo.

As per the not so clear spy shots, the 4-door e2o variant seems to be a bit bigger in dimensions than the current e2o model. The 4-door version looks longer and even wider which is quite natural. The e2o 4-door version should also offer more cabin space, and it could offer the seating capacity of 5 adults.

Apart from the dimensions however, the e2o 4-door version is expected to retain the same design language, both on the outside as well as inside. It will also get the same equipments and same interior layout, excepting for the seating arrangement. The fully electric car will also offer the same “App-Connect” feature that will notify about all the vital stats of the car including range status, charge status apart from many others.

The currently available 2-door model of the Mahindra-Reva e2o packs in a Lithium-ion battery powered electric motor that is good to offer 26 PS of max power and 54 Nm of peak torque and is mated to automatic transmission to send the generated power to the car’s rear wheels. It is expected that the 4-door more will be endowed with more power and maybe even an enhanced range of over the 120 kilometers range that the ongoing model offers.

Mahindra KUV100 – A highly important new model and a potential game changer

India’s SUV master Mahindra & Mahindra has made a very important move with the launch of its brand new Mahindra KUV100. Launched on 15th of January, 2016 the new Mahindra KUV100 is certainly a new launch that is of high importance for Mahindra & Mahindra.

Mahindra KUV100 Front Press Shot

The Mahindra KUV100 can prove to be a game changer for the Indian utility vehicle leader. The KUV100 marks a lot of noteworthy things. To begin with it is a potential weapon for Mahindra to counteract SC’s diesel ban, as the KUV100’s diesel version comes powered with a new small 1.2 liter unit and not the banned large capacity diesel mills. More importantly, it also marks Mahindra & Mahindra’s entry into the Indian petrol passenger vehicle market that has solved the looming dangers of the company for being a diesel only manufacturer. The Mahindra KUV100 has also created a new segment in the Indian SUV market – the micro-SUV segment.

The Mahindra KUV100 is also the company’s cheapest and smallest offering, which means the company will be drawing the attention of many first-time buyers in India, who usually don’t go for Sports Utility Vehicles (SUV). The KUV100 is also a sporty and attractive mini SUV which has completely done away with the company’s patent boxy design for the traditional SUVs. The company says that the KUV100 is targeted at the young and adventurous lot and it surely looks like that. The vehicle has also been named appropriately as KUV100 represents ‘Kool Utility Vehicle ’.

The Mahindra KUV100 has launched in India priced between Rs. 4.42 lakh and Rs. 6.76 lakhs (prices, ex-showroom Pune). It is offered in 7 variants across 4 model trims in both petrol and diesel versions.

The Mahindra KUV100 is an entirely new vehicle, built from ground up and under its hood as well it gets newly developed engines. The KUV100 is that important vehicle which has launched Mahindra’s new engine family that is named as the mFalcon. The KUV100’s petrol variants get powered by the 1.2 liter 4-cylinder mFalcon G80 petrol mill that has the capability to generate a peak power of 82 bhp, while diesel models pack in the 1.2 liter mFalcom D75 diesel motor. Both the engines come mated to manual transmission gearbox.

When it comes to the interior design, the Mahindra KUV100 also offers something experimental. Despite being a mini SUV the KUV100 offers the seating capacity of 6 occupants. This is made possible with a small middle seat that has been fixed between the two front seats, which can be used as an armrest when not occupied. To save space up-front, Mahindra has used a dashboard mounted gearlever. Other interesting features include flexi-seats, under the seat storage space and uniquely designed spider alloys.

All these new things packed in one small SUV model – the Mahindra KUV100, but it hasn’t come up overnight. Mahindra has revealed that it invested a whopping Rs. 1,200 crore in the KUV100 project, and it took 4 tedious years for the company to make it.

Mahindra Scorpio and XUV500 to launch with 1.9 liter diesel engine to dodge Delhi diesel ban

Mahindra & Mahindra, India’s own utility vehicle leader is reportedly all braced up to launch the new diesel versions of its hugely popular Mahindra Scorpio SUV and the Mahindra XUV500 premium SUV models powered by the dwindled derivative of its widely used 2.2 liter mHawk diesel motor. Mahindra has been desperate to find a way to counteract the Supreme Court’s interim ban on the registration of all diesel cars that come powered by large displacement diesel engines of 2 liters and above in Delhi NCR. This ban has hit hard blow on Mahindra & Mahindra, as most of its popular SUVs are powered by large diesel engines. The downsized diesel engine under the hoods of the Scorpio and XUV500 will help the company revive its sales in Delhi.

2014 Mahindra Scorpio

2014 Mahindra Scorpio

The reported new diesel engine is a 1.9 liter derivative of Mahindra’s very familiar mHawk diesel engine. The interesting part is that despite the dwindling of the size of the engine, both the power and torque figures are expected to remain the same. This means that while the Mahindra Scorpio and the Mahindra XUV500 will get smaller but powerful engines to mark themselves to get back in Delhi business, they are not going to compromise on power or performance to keep the customers’ interest intact.

The new 1.9 liter version of the 2.2 liter mHawk diesel motor has been fully developed in-house by Mahindra & Mahindra, however the company outsourced the engine mapping. As per the reports, the new 1.9 liter mHawk powered Mahindra Scorpio prototype has already acquired the approval of the Automotive Research Association of India (ARAI). The new 1.9 liter diesel engine powered Scorpio is also expected to reach the authorized Mahindra dealerships across the country in the coming weeks.

On the other hand, the Mahindra XUV500 powered by the same 1.9 liter mill is said to be still undergoing the certification process at present, and it will be also on its way to the dealerships as soon as it gets approved.

As the diesel ban is expected to be extended to many other major cities of India, Mahindra is also expected to launch the new downsized engine version of the Scorpio and XUV500 across India.

It is very apparent that the new engine derivative has been developed immediately after the SC diesel ban, while downsizing an engine is a time consuming process and usually takes almost a year or even two years.

Mahindra & Mahindra worked on this 1.9 liter mHawk diesel engine development as a highly urgent project, as the company needed to be prepared in case the ban is actually put on effect in the other parts of the country.

Apart from the latest 1.9 liter mHawk engine, Mahindra also has the 1.5 liter diesel engine and the newly developed 1.2 liter mFalcon diesel and petrol engines in its engine portfolio to help it evade the ban on the large displacement diesel ban.

Mahindra ties up with e-commerce portal Flipkart for online KUV100 sales

Indian Utility Vehicle leader, Mahindra & Mahindra is known for offering its vehicles for sales through online shopping sites. Now, Mahindra has tied up with the popular e-commerce site Flipkart to offer online booking and buying facilities for the new Mahindra KUV100 to the prospective customers.

new mahindra kuv100

Mahindra & Mahindra has entered into an exclusive agreement with Flipkart.com for the online bookings of the brand new Mahindra KUV100 that officially hit the market on 15th of this month.

The association of Mahindra & Mahindra with Flipkart is a first of its kind tie-up in the Indian automobile industry. The bookings for the new Mahindra KUV100 sub-compact SUV model will commence from the midnight of 18th January.

On Friday, at the official launching ceremony of the Mahindra KUV100 mini SUV at the company’s Chakan facility vehicle from the Mahindra stable, Mahindra’s Executive Director, Pawan Goenka said that the company would be depending on e-commerce, apart from its dealership network for the sales of the new KUV100. And thus, the company will get into a partnership with Flipkart and Car & Bike portals for the small SUV’s online bookings.

While announcing the tie-up between the auto giant and the e-commerce major, Flipkart’s V.P (Business), Anil Goteti said that today, online sales is a must-have strategy for all the manufacturers in order to cater to the growing demands of the customers who are spread across the various parts of this huge country. In a first time initiative in the automobile industry, the exclusive tie-up between Mahindra and Flipkart will allow Mahindra to access the vast network and reach that Flipkart’s offers to connect with Mahindra’s customers and offer them the convenience of booking the Mahindra KUV100 sub-compact SUV online.

Flipkart has already started a real estate category sometime back, and it had also launched the new automobiles category last month aiming to later the way vehicles are bought in the country. To make this tie-up a success, both Mahindra & Flipkart are assuring the customers of delivering the new Mahindra KUV100 within a month’s time from the online booking.

The new KUV100 is a sub-4 meter compact SUV model, which is the smallest and the cheapest vehicle offering from the Mahindra & Mahindra passenger car stable. The new KUV100 has been pitched as a micro-SUV in the market, creating an entirely new category in the Indian SUV market. The KUV100 has also marked Mahindra’s entry into the petrol SUV market of India.

While speaking on the tie-up with Flipkart, Mahindra & Mahindra’s Senior Vice President of Sales & Customer Care of the Automotive Division, Mr. Veejay Ram Nakra said that the new KUV100 and Flipkart complement each other, as both the brands are young. Mahindra’s association with Flipkart further reestablishes the company’s customer centric operation.

He added by saying that with the ever growing number of the internet users in India, this was a right decision for Mahindra & Mahindra, especially for its newest brand KUV100.