Indian utility vehicle king Mahindra & Mahindra is known for its great powerful and tough built cars, and the company also makes great efforts to constantly improve its offerings. In order to showcase its vehicles’ brute strength and superior quality, Mahindra has made adventurous motor events a part of its promotional activity. Mahindra has carried out many such motoring events in this year also, which the company believes to serve as an effective platform to bond with its customers as well. One such motor event among many others that the Indian car major presented in this year is the Mahindra Great Escape.
The 2013 Mahindra Great Escape was in its respective 108th edition this year and it has successfully concluded in Gurgaon. The 2013 Mahindra Great Escape witnessed more than 40 vehicles from the house of Mahindra & Mahindra driving through various challenging drive conditions and treacherous roads to reach the final destination of the event at Gurgaon.
The 2013 Mahindra Great Escape provided a great platform for the off-road fans and adventurous drivers in India. The car rally had received an overwhelming response from the various Mahindra vehicle owners who also are off-road fanatics. Over 40 teams participated in the event from the regions of Delhi, Noida, Gurgaon, and the neighboring regions of North India.
The car rally flagged off under the umbrella of Mahindra Adventure from the Fortune Park Boulevard, in Chattarpur. The car rally was only open to the Mahindra car owners and the participants took part in the event in the popular Mahindra SUVs known for their extreme off-road capabilities such as the Scorpio, Bolero and Thar in 4X4 drive system. This armada of the iconic Mahindra vehicles then set of to tread the rough and dry terrains.
While commenting on the occasion, the CMO at the Automotive Sector of Mahindra & Mahindra limited, Mr. Vivek Nayer said that the company is extremely pleased to present this edition of the Mahindra Great Escape in Gurgaon and offer an opportunity to the company’s customers to put to test and check the tough and enduring capability of the Mahindra vehicles. The challenging route of the event also provides ample amout of challenges for the off-road enthusiasts. With time, the Great Escape has achieved the status of one of India’s most exhilarating off-road events and this edition also kept to its name by putting both man and machine to extreme challenges.
The 2013 Mahindra Great Escape partnered with MAXXIS Tyres as the title partner and the Off-Road trophy. MAXXIS Tyres is one of the leading tyre makers in the world and matches Mahindra’s quality by offers superior quality and tough tyre for cars, motorcycles, light commercial vehicle, etc. Maxxis operates in around 170 countries and is known for its great product offerings.
Like every time, this year’s Mahindra Great Escape’s route was also decided by Mahindra Adventure, and Mahindra’s ‘With You Hamesha’ service team made sure of the rally’s successful conclusion.