Mahindra is an esteemed domestic auto enterprise and has for years manufactured top quality cars. The firm is an ace player in the used car industry as well, through the creation of Mahindra First Choice Wheels. The firm has for years enjoyed a robust base, and now plans to enhance its operation through the sale of light commercial vehicles.
The establishment of Mahindra First Choice Wheels is pretty solid, and the company is aiming for bigger enhancements in the near future. Its vision to construct 100 outlets before the end of 2015, to strengthen its outlet to 500 units and within the coming three years, the aim is to build 1,000 dealerships.
Mahindra First Choice Wheels recently inaugurated its 400th dealership and has a strong outlet network in Delhi; the construction of the 400th unit is the 34th of its kind in the city. The company has extended opportunities to those who desire to live in a tight economical stream; the second hand car market will enable customers to engage in hefty lifetime savings.
India is a land of vast economical groups, and there is a wide economic margin between the rich and poor, and also the impact of recession is the trigger for increased fuel and commodity costs and a chunk of the population would prefer a second hand model to save bulk revenues. The used car market will certainly come in handy in India, and the impact of Mahindra First Choice Wheels is pretty pronounced.
The President of the after-market, corporate service and group HR department of group executive board of Mahindra and Mahindra, Rajeev Dubey stated that ‘’ in the past seven years, the company has mushroomed into a leader of the second hand car market, and an established builder of the used car market that bridges a range of enterprises such as retail channels and wholesale thereby influencing online and physical infrastructure.
Mahindra First Choice Wheels sells a range of used car products, and most of it is mortar and brick models. The company is also selling its vehicles through an electronic medium named ‘Autobid’ and the process of sale happens via auctions where used cars are sold to other dealers who are interested in the brand. The firm has recently introduced a new sale platform referred to as ‘Indian Blue Rock and it is a reliable medium through which customers can measure the estimate of value entrusted on their vehicles, all they have to do is write the number of chassis and name of the vehicle and the amount of vehicle can then be estimated.
Mahindra First Choice Wheels is a rapidly expanding used car sector, and it now plans to sell light commercial vehicles, which will be a boon to the effective transportation system of the country. The firm is working on vast dealership expansion plans as well, and it will be interesting to view the position of the company in the near future.
For those who are keen on second hand cars, Mahindra First Choice Wheels is the perfect option.