India’s leading SUV maker, Mahindra & Mahindra is very busy testing its upcoming warhorses intensely before they actually hit the battlefield. The market competition in the Indian SUV market is intense, and on the rise of the compact SUV era, Mahindra has faced quite a long dull sales period. Determined to bounce back and reinforce its leading position in the Indian UV market, Mahindra is readying up quite an armada of compact SUVs. Mini SUVs have been a weak point for Mahindra with nothing else than the lack luster Quanto to fight with. However now, Mahindra is preparing to launch a range of compact SUVs to gain control over the market.
One of the upcoming Mahindra compact SUV’s is the mini version of the upcoming all new Bolero. Codenamed as the U301, the new Bolero compact SUV is being tested extensively by the company and is getting spied constantly in the process. A latest set of spy shot have again emerged on the web world. The baby SUV has been again spotted at its usual testing spot, Chennai. While at all the other times the Mahindra U301 was caught by the shutterbugs at daytime, this time around it was spotted at night. The baby Bolero will be launched next year and Mahindra is ensuring that it is thoroughly fine tuned before its market launch. The U301 will be launched in two body versions; one full length SUV version and the other that will measure sub-4 meters in length. The U301 Bolero under 4 meter compact SUV version will be able to accommodate 5 adult passengers.
The upcoming Mahindra U301 compact Bolero SUV will be coming to market as one of the company’s answers to very popular Ford Ecosport and the like. However, the U301 will be a typical rough and tough Mahindra SUV despite its small size and will feature a ladder chassis to offer great off-road capabilities. Being a compact SUV it will definitely be suitable for city road usage as well, while the rural consumers should also get attracted to this new mini SUV as the Bolero is already a very celebrated brand in the rural markets of the country. The new U301 mini Bolero will also come with both diesel and petrol engine options and would get a newly developed petrol engine from Mahindra. While a refined version of the Quanto’s diesel mill might be offered on this new SUV.
Mahindra & Mahindra is also expected to offer both rear wheel drive and all four wheel drive system options on the upcoming U301 Bolero in order to offer tougher off-road power in the U301 with its AWD version. As the U301’s compact SUV version will enjoy tax benefits from the Indian government, it is expected that the price of the U301 compact Bolero will be very competitive. The expected starting tag of the U301 compact is under Rs. 6 lakhs range.
If the U301 becomes a success, then Mahindra may discontinue the rather flop Quanto.