The Mahindra Reva e2o is really a great car at a great affordable price. Well, if you say that what’s so affordable about a price tag of Rs 6 lakh, then you should compare this price against the electric vehicles in the Western markets. Most of them are priced at par with a Jaguar XF or a high-end luxury car. Only seriously environmentally conscious people would have heart to invest for an EV.
As the Chief Technology & Strategy Officer, Mahindra Reva and founder of Reva, Chetan Maini says that the consumers are not willing to pay a high premium for such vehicles. Affordable EVs are the key to volume growth.
If one looks at position of the EVs f the West, Nissan’s EV, Leaf could not meet even half its targeted sales of 20,000 units in the US in 2012. General Motors sold 23,461 of Chevy Volts in 2012, which was three times more than the previous year’s sale, but this number was far below the target of 35,000 to 40,000.
Another hindrance in the path of EV success along with the price is something which is known as the ‘range anxiety’ of these vehicles or the inability to cover long range with a single charge of the battery.
Mahindra Reva e2o is a revolution in its place not only because it is the only proper electric passenger car but also as it takes care of both these glaring cost and range issues. The car priced competitively and it also promises around Rs 4 lakh savings over five years in operating costs. Mahindra Reva also claims that the cost of maintaining the e2o is roughly 75% lower than that of a petrol run car, because EVs have fewer moving parts, and don’t need oil and air filters.
Moreover, EVs have a regenerative braking that is an energy recovery mechanism which is does not wear out the brakes in EVs as in fuel driven cars. Mahindra Reva is also working very hard to set up charging infrastructure across the country to overcome charging problems of the car on the move. The company has to set up over 250 charging points in all the cities where the car is launched.
The Chairman of Mahindra Reva, Pawan Goenka says that the company’s aim is to create 300-500 charging stations in the next couple of years and reach out to more cities like Mumbai, Chennai and some of the key metro and mini metro cities with 90-100 dealerships in the next 12-18 months.
The company is planning to use the entire Mahindra & Mahindra’s ecosystem to set up charging points across India, which includes the retail arm of the company, Mom & Me. Mahindra Reva was really hoping for a subsidy from the Indian government to help the expanse of the electric vehicles in India, which is yet to happen.
The company explains that apart from being green, the EVs consume very little electricity and can help save 100 million litres of petrol per year with depending on the number of EVs on the road.