Mahindra is contemplating to launch a new micro mini apart from Maxximo Plus

According to Mahindra & Mahindra’s top official, the company is contemplating to come up with a new compact truck, in the 0.5 ton payload segment. The Utility Vehicle manufacturer presently sells the Gio in this segment. The truck with a gross vehicle weight of 1.1 ton and payload of 0.5 ton was introduced in 2009 as a vehicle to be placed between the three-wheeler commercial vehicles and the mini-trucks like the Maxximo.

Mahindra Maxximo Plus

Mahindra & Mahindra was the first to launch a 0.5ton four-wheeler vehicle in the Indian market, but it faces stiff competition from the likes of Tata Motors’ Ace Zip and others entering the domain. Thus, Mahindra is contemplating to come up with a new product.

While the Mahindra chief executive, technology announced about the development of this new compact”>new compact truck, he refused to provide further details, but did say that it would be a unique product to come above the competition.

Mahindra is currently selling the Maxximo which is directly competing with the Tata Ace. It has so far sold 1.60 lakh Maxximos since its launch in 2010. As compared against Maxximo sales, Tata Motors has sold more than one million units of the Ace and Magic. To face the competition in a better way, Mahindra has now launched the Maxximo Plus, with new fuel smart technology.

The new Maxximo Plus priced at Rs 3.40 lakh for its BS III version and Rs 3.49 lakh for its BS IV variant, which will let the customer choose between higher power or higher mileage as and when required just with a press of a button.

For example, if the load is heavy or if the road is ascending, then the driver has the option to switch to the power mode, where he will get 26 HP of power. Then again, if the truck is empty or driving on a descending road, then the driver can switch to eco mode, where the power will reduce to 17HP and mileage will increase. Mahindra claims a mileage of up to 21.9 kmpl.

According to the company, as the commercial vehicle ownership operating cost is calculated per ton per kilometer; the new Maxximo Plus will provide the customer with a potential earning of approximately 30 percent more, per year. Mahindra is also offering a 2 year or 60,000 km warranty apart from the new technology.

The Mahindra Maxximo Plus will be manufactured at the Chakan plant near Pune and will replace the existing model. The company currently has a capacity to produce around 8,000 units per month of the Maxximo at the plant, which could be increased based on demand. Mahindra has reportedly invested around Rs 10 crore on the new Maxximo Plus development. Mahindra & Mahindra is banking big on its new fuel smart technology and has also applied for a patent for this new technology. According to the company officials this technology will be incorporated to some of its products in the future.