Mahindra and Mahindra, the Indian utility vehicle master, has come up with a captivating television commercial featuring its much acclaimed and bestselling model Scorpio. This new T.V commercial based on the Scorpio has not been aired yet.
Scorpio has been the one SUV in the Indian auto market that had taken Mahindra’s name to the pinnacle. This stunning SUV, with its amazing style statement, tough yet classy built quality and superb performance, has carved a niche for itself in the hearts of domestic consumers through years of persisting performance that never lost momentum. Ever since the Mahindra Scorpio was launched back in the year 2002, the model has never looked back. Till date the model has received several upgrades from time to time both on the inside as well as outside.
The new television advertisement has an interesting story line which starts with the burglary of a highly valued object from a museum. The lawbreaker, then takes to his heels in his sports car and is chased by the hero in his Scorpio. The Scorpio driven hero pursues the burglar on the curves of the mountain and easily tows his vehicle back to the museum from where the valued object was stolen. In this TVC, the Indian auto giant has emphasized on the on-road credentials as well as the great power of the Scorpio. According to the experts, as far as the plot and the sound effects go, this particular T.V commercial has drawn inspiration from the Hollywood movies of James Bond. The commercial tries to follow the James Bond style as he is the epitome of action in style that has always fascinated the Indian audience for decades. As the Indian audience has a natural inclination for action packed flicks, Mahindra uses this sentiment to showcase the power and style of the vehicle that is meant to appeal to the young Indians.
Though the Scorpio is over 10 years old in the Indian auto market, it has retained its position in the market. According to the experts this attractive new TVC with its exciting blend of action, trill and music will definitely win over the audience of all ages. However, some auto analysts hold the view that apart from an attractive TVC it is high time that the company refreshes the Scorpio to give it a better ground to face competition in a market full of dashing new cars from all over the globe. Nevertheless, it must be kept in mind that Scorpio’s sales figures have taped over 4,000 units as in February 2013, proving that its popularity never dwindled.
The massive Mahindra Scorpio is powered by a 2.2 litre mHawk CRDi engine that has the capacity to produce a peak power of 120 Bhp. The major highlight of the SUV is its six-speed automatic transmission system, apart from the conventional five-speed manual gearbox. Since its launch in 2002, the Mahindra Scorpio has emerged as a dominant ruler of the SUV segment of the Indian auto market and a very consistent bestselling product for its maker.