The Utility Vehicle (UV) leader of India, Mahindra & Mahindra has launched a new model of its very popular pick-up vehicle, the Bolero Maxi Truck. This new variant known as the Bolero Maxi Truck Plus was unveiled on 6th of May, 2013 and is tagged at Rs. 4.33 lakh (price ex-showroom Mumbai). The addition of the new variant of this highly efficient and popular pick-up vehicle from Mahindra will certainly ensure the truck’s domination in the segment, while further enhancing consumer choice of availing high quality and contemporary vehicles to cater to the requirements of modern goods transportation.
During the launch, while speaking on the Maxi Plus, the Chief Executive of Automotive Division at Mahindra & Mahindra Ltd. Mr. Pravin Shah said that the Bolero Maxi Truck Plus has been built on the rugged platform of the Mahindra Bolero Pick-up and is designed keeping in mind the various requirements of the urban goods transportation.
The new Bolero Maxi Truck Plus is driven by a powerful 2523 cc common rail BS4 compliant engine, and the new variant offers the best fuel mileage in the segment with the fuel economy of 17.7 km per litre. Apart from a better mileage, the new variant also provides an enhanced payload capacity of 1150 Kg, along with a larger 40.6 sq ft cargo box, Pravin Shah added.
He said that Mahindra & Mahindra recognized the amount of city congestion, and the company has been considering on the ways to be more fuel efficient and the ways to maneuver in the lanes as well as the by-lanes of the small and highly congested city roads. After considering all these factors, Mahindra & Mahindra has tried to offer the best in this new product offering.
Pravin Shah also stressed on the fact that this variant of the new Bolero Maxi Truck Plus is very affordably priced, and the new product will help the customer to recover more money than what he actually pays to buy this vehicle.
Mahindra & Mahindra produces the best pick-up vehicles in the Indian market and in order to go beyond the growing competition from rival companies, especially Tata Motors, Mahindra had introduced its Mahindra Bolero Maxi Truck in 2012. The Indian auto giant sold around 1.03 lakh units in the last financial year in the 2-3.5 tone segments of pick-ups as compared against the sale of 73,000 units in the FY12.
Shah further added that the Indian pick-up segment is growing more rapidly than ever in history and Mahindra & Mahindra holds the leading position in this category with 54 percent market share. Mahindra has always endeavored to upgrade and evolved its products constantly to deliver the best to the customers. This new variant of the Mahindra Bolero Maxi Truck Plus will serve the needs of the customers who wish to earn more with an upgraded vehicle. Mahindra is confident that this new stylish and advanced pick-up will enhance the company’s portfolio and help to increase the company’s market share.