The Indian car market is really hard hit by a massive slowdown, which has taken its toll on most of the auto makers operating in India. Thus, be it the auto market leader Maruti or the Indian SUV master Mahindra, all are anxious to find out the ways to handle this harsh situation. What makes it worse for the leading auto makers in India is the fact that the other global auto makers are lining up fresh and exciting models against the bestselling rival cars in order to snatch away customers.
In such a situation, the Indian leader of utility vehicles is having a very hard time as it is hard pressed from three sides. Firstly, the Indian economical instability, the falling rupee coupled with rising diesel costs and interest rates are ensuring poor consumers sentiments resulting into low demands. Secondly, the Indian government has levied an additional 3 percent of excise duty on the SUVs that is doing further damage to the demands for Mahindra’s massive vehicles. Lastly, the Indian compact SUV segment is really booming, which is making all the rival companies churn out loads of new cars that is intensifying competition for the Mahindra SUVs.
At present, Mahindra has got yet another compact SUV rival today in the form of the Nissan Terrano compact SUV. Mahindra’s demands have been said to be considerably dampened by the arrival of the new Ford EcoSport compact SUV and now, Nissan has launched its Renault Duster based Terrano mini SUV on 20th August, 2013 in Mumbai.
The Renault Duster is an extremely popular compact SUV itself, and thus the Terrano which is based on its platform is expected to be equally successful. Nissan in alliance with Renault has thus launched a yet another potent mini SUV in the highly competitive SUV segment of India.
The Nissan Terrano is essentially a badge engineered product but is considerably different that the Renault Duster with a lot of exterior alterations. The car really looks stunning and looks prepared to attract the new age car consumers. Under its hood, the car gets the same set of mills as the Duster that is the 1.6 liter petrol as well as two diesel motor options.
With the launch of the Terrano, Nissan today marked its entry into the compact SUV segment of India which is highly is highly potential and most popular at present. Nissan is also confident about this car’s success in the Indian car market.
Nissan Terrano will lock horns with the Mahindra XUV500, newly launched Ford EcoSport and Force One SX apart from its own counterpart the Renault Duster.
The car is to go on sale in India from October and is priced below the Rs 10 lakh slab. Thus, all together it is supposed to intensify the market competition for Mahindra even further. Moreover, Mahindra & Mahindra does not have many proper compact SUV models apart from the Quanto which is also losing its charm. However, the Indian auto giant is readying itself to launch a baby SUV, S101 soon.