Mahindra e20 was launched in Delhi, and has been the most anticipated car for many months since its launch. The e20 is designed with powerful lithium ion batteries that can be charged at home or in your workplace. The on-road price in Delhi for the T-Zero base version is priced at Rs 5.96 lakhs. The pricing is inclusive of sops which accounts to Rs 1.8 lakh from the state government. This has led to the e20 in Reva’s home market cost Rs 7 lakh (on road). The only sop in Bangalore is a reduction in road tax from 12.5% to 5.5% for electric cars. In Delhi, the subsidy is offered at 15% on the base version, a 12.5% VAT refund and a50% reduction on current road tax.
The commitment of Delhi government to introduce zero-emission cars can be owed to the alarmingly high levels of pollution in the city. Delhi was one of the first cities to start the anti-pollution drive which is introducing measures such as emission regulations and CNG buses for mass transit, among others. The e20 is manufactured in Bangalore, and the Government has not been supportive of the price reduction and is rolled out at a price of at least Rs 1lakh more. The base model which is the T-zero is priced at Rs 7 lakh on road and the most loaded model the T-2 is priced at Rs 7.3 lakh (on road). The company announced that the e20 will enter showrooms in other cities in India by the end of March.
The e20 is designed with interesting new refreshments and a more compact design compared to the earlier Reva electric car. Many car companies are introducing electric cars, another example is the Leaf electric car designed by Nissan. The reason for the build of electric cars is to minimize pollution levels and emphasize on clean and green technology. The e20 was manufactured at the reputed factory in Bangalore and the company has invested huge amounts of Rs 100 crore on the research and development of the car. The interesting feature that would draw customers is the lithium ion battery with powerful efficiency that can be actually charged at home or in your workplace.
According to Anand Mahindra, Mahindra Group Chairman to reporters said, ‘’ the launch of the Mahindra e20 marks an important era for the Mahindra Group and this is not only about selling a car, but also emphasizing on the change in lifestyle. We are aiming towards creating an ecosystem that comprises of mobility solutions together with environment-friendly innovations.’’
Our sales target for the e20 according to President (Automotive and Farm Equipment Sectors) Pawan Goenka said, ‘’sales of 400-500 vehicles a month would be a good figure for us. We are keen on Delhi being the biggest market and should account for about150-200 units.’’
The e20 is the first car from Mahindra after introduction of the Reva three years ago. The car is manufactured to aim at a capacity of 30,000 units annually.