Backing the Reva concept which originally came from Reva Electric Car Company, based and incorporated in Bangalore, Mahindra Reva Electric Vehicles, which acquired the former Company back in May of 2010, has said that it is confident that electric cars have a propitious future in the India. The 15.9 billion dollar worth Mahindra & Mahindra (M&M) group has said that the Indian market has still not been recognized for its potential where electric cars are concerned and claims it has a few answers being formed by its mechanic and concept squad which will be welcomed by the Indian consumer, in this age of predominately high petrol prices, and progressive response in favor of hybrid cars.
Mahindra has launched its ‘e2o’, electric car on Wednesday in Bangalore, and the Company has extensive plans to campaign and advertise the car, to bring about recognition and demand for it throughout the country.
The original Reva was incorrectly assessed by some as being a pre-mature car, citing ill-conceived reasons that the Country was not ready for electric cars. Truth be told, the car was overpriced and despite this, received favorable response. If the new e2o, is priced just right in terms of demand and the quality and comfort it affords, it could break open an era of electric cars, like Mahindra has been vociferously propounding. The new e20 is going to roll out in about eight cities and Mahindra has got 24 from its 200 dealers to sell the car.
Chetan Maini, Reva Chief of Strategy and Technology, of Mahindra Chetan Maini had this to say to Deccan Herald when questioned about the latest car and how electric cars are perceived in India, “There are many markets which need to be penetrated. A robust distribution network is required if this is to be achieved.”
Mahindra Reva is at present, the only electric car manufacturer in the Country with an investment of Rs 100 crore made towards conceptualizing and developing the e2o, and also towards installing a new plant around Bangalore, that has a capacity of manufacturing about 30,000 cars.
The e20 was previously referred to as the Reva NXR by the Company. This car set up herculean tasks for the company, and targets which seemed unfathomable to be achieved. Staying strong by its belief of the potential of electric cars the company has finally created the e20 which looks promising. Mahindra had to take into consideration several factors like getting people to understand the concept and need for electric cars, flying that idea over petrol cars and convincing people of its benefits.
Maini said, “Electric vehicles may emerge as game-changers. But the need of the hour is to educate customers about shifting to electric mobility, from the conventional fuel-run vehicles. Around 85 per cent of oil in India is imported. Hence, people will begin to realise the importance of electric vehicles against conventional fuel-run vehicles. With electric cars expected to become popular and more players foraying into the market, there is scope for greater development of electric mobility. This, coupled with more awareness, infrastructure and government support, will change everything,” he added.
The Company has worked this plan all the way through and has got ready 100 charging points across Bangalore, for its new car and talks with corporate as well as IT firms are underway to engage them in agreeing to have these points present in campuses too.