Mahindra Reva Electric Vehicles is on a mission of bringing about an electric mobility revolution in the country in a bid to cut down pollution and global warming while also fighting against the rising cost of fossil fuels. Mahindra being a leader of the SUV segment of India is confident about the success of the electric vehicles (EV) in India, as it rightly believes that a country like India is in dire need to have considerable EVs running on its roads in order to conserve its eco-system.
As Mahindra believes in the true potential of the electric vehicles, it is investing heavily on the development, promotion and charge station network for EVs all across India. The first step of the company has been taken as the Mahindra Reva e2o was successfully launched in Delhi followed by Bangalore on Wednesday. The company plans to launch an aggressive promotional campaign to drive up the popularity of the e2o.
The Mahindra Reva e2o is rolled out in eight Indian cities and is soon to be available across the country. Currently, 24 among the 200 Mahindra dealers are given the responsibility to sell the car. The electric car maker Reva which was taken over by Mahindra and is now known as Mahindra Reva is India’s only electric vehicle company. The Bangalore based company had put in around Rs 100 crore towards the development of the e2o concept and the set up of a world class new production facility near Bangalore with a production capacity of 30,000 units.
The e2o concept was first introduced as the Reva NXR and the name was changed to e2o to join the league of all the other Mahindra cars that end with ‘o’. The name e2o stands for energy to oxygen, as it promotes the green agenda.
Mahindra Reva’s primary challenge is to educate the Indian car consumer’s about the vast importance of the electric vehicles. The Indian consumers are particularly reserve about electric cars because of the high price factor as well as charging inconvenience. Mahindra is working hard to promote the e2o’s true potential that will immensely help the consumers economically as it gives absolute freedom from fuel price hikes. Besides being economical it is fully emission free and can be very easily charged at home or office in just 5 hours just like any other electric gadgets. Mahindra is also building an immense charging network throughout the country.
In a bid to lower pollution and as a solution to fuel over consumption the National Electric Mobility Mission Plan 2020 was recently launched by Prime Minister Manmohan Singh to encourage the electric vehicle industry expansion.
Mahindra Reva has big plans for the coming months as after the launch e2o there’s a slew of other electric vehicles in the pipeline that the company plans to develop and launch. In the mean time, Mahindra has already announced the electric variants of its models Verito, Maxximo and Gio to be ready for launch once the company gets a positive feedback about its passenger car e2o from the Indian consumers.