The e20 is launched in Chandigarh which is a USD 15.9 billion venture of Mahindra Reva. The car will be sold at a monthly cost of Rs 12,802 which is inclusive of maneuvering cost and EMI. Mahindra has filed a case against the Chandigarh officials to announce subsidy’s of 30% on the overall cost of the car which would account to Rs 9.18 lakh out of which Rs 12,802 goes to monthly installment for five years and a down payment of Rs 1.50 lakhs. The e20 is designed with the theory of clean and green technology to combat unappealing environmental issues such as pollution, climate change, health related conditions like asthma and other lung infections.
The e20 is equipped with dynamic lithium ion batteries which is the first of its kind to operate on cars. The interesting part of the e20 is the new car is automatic and can traverse through ideal city conditions without the need to change gears. Moreover the car can fit in four adults with a distance measurement of 100 kilometers per charge. There is a smart phone technology that locks the car by just a lock command and operates the air con. There are also high tech features such as radio, DVD, Blue tooth, GPS navigation system and I-pod connection. Mahindra Reva has introduced flexible service policies where it can be services just once a year and at home itself.
The car is offered in neutral and vibrant colors of sunfire yellow, Spanish red, oceanic white, eco green, arctic silver and coral blue.
About the launch of the car, Arun Malhotra, the head of Chief sales and customer care officer in the automotive segment of Mahindra and Mahindra said,’’ we are confident about our ground breaking discoveries has enabled the e20 to create a cost effective and convenient atmosphere for customers.’’
R Chandramouli, the head of Chief of operations of Mahindra Reva Electric Vehicles Private Limited said,’’ electric cars have been the best bet for an alternate method to regular petrol vehicles. Consumers can now enjoy the opportunity of convenience and mobility in an electric car.
The e20 is developed with a strong initial capital of US dollar 15.9 billion, there are other auto majors too venturing into the electric segment with the Leaf introduced by Nissan. The robust initial cost showcases the company’s eagerness to heighten the brand of electric cars. The uniqueness of the e20 is the powerful lithium ion batteries that can travel 100 kilometers with one full charge, the automatic version where you don’t have to shift gears, and the advanced fitments to match a luxurious sedan car. The e20 has sufficient interior room to accommodate four to five adults. Moreover the lithium ion batteries can be charged at home or workplace.
The e20 offers all the necessities of comfortable and pleasurable ride experience like convenience, sustenance along with no room for pollution which is hampering the quality of life in India. Maybe few years from now zero emission technology will have a slight edge over conventional fuels.