There has been a surge in compact sedan market, and the biggest contributors are Maruti Suzuki Dzire and Honda Amaze. The segment has witnessed a 27% surge last year, and the product range has expanded lately with Tata Zest and Hyundai Xcent.
Mahindra is a renowned Indian auto enterprise; its main specialty is the sport utility vehicle (SUV) segment. The company however has fair share of investments in sedan and compact sedan market with Verito and Verito Vibe respectively. Verito Vibe is a trendy compact sedan launched during the initial periods of 2013. It was a popular earlier, but lost in sheen in the crowd dominated by Swift Dzire and Amaze, and now Hyundai Xcent and Tata Zest.
Now the main curiosity element is Mahindra’s aim to revive the lost power of Verito Vibe, and whether it will launch a refreshed car. It is at the moment selling in low numbers. Since launch in 2013 June, the customer response was low, with just 1,000 buyers a month. The highest number of cars sold was during the 2013 July period with the sale of 683 units. The company has not been able to draw a mass crowd towards the Vibe, at a point during the 2014 January to September period only 173 pieces were sold a month.
Despite the dismal sales, Mahindra is not keen to launch a refreshed Vibe car, on the topic of working on a refreshed car, the chief executive of the Automotive Division of Mahindra and Mahindra, Mr Pravin Shah said, ‘’the compact sedan market has become a challenging sector with a series of best sellers, and the firm is unable to meet the fast moving compact sedan economy challenge on the back of Verito Vibe.’’
Verito Vibe is a trendy compact sedan; let’s browse through some of the interesting characteristics of the car.
The design structure of Verito Vibe is similar to Verito, it is covered with bits of chrome, and the black roof rail gives it a typical sedan character. The varied Verito and Verito Vibe identity is visible on the back and side, the creativity lies in the three box design structure, and the boot space is vast enough to stuff an overload of luggage. The rear has inventively carved thick tail lights.
The inner décor is vibrant with two tone color theme; the seats are super comfy and covered with premium upholstery. There is ample room inside, five passengers can comfortably sit, and there is a flat bench seat on the rear. To dwell in fun moments there is a world class 2-Din audio system sourced from Xylo with USB and Aux-in connectivity and for optimum safety from the onset of sudden dangers there is a driver side airbag, ABS and EBD.
The diesel car gathers its energy from an efficient 1.5 liter K9K engine that generates 160Nm and 65bhp. Verito Vibe is an impressively fuel efficient car and offers 21kpl.
The price range of Verito Vibe is Rs 4.5 to 6.5 lakhs. Vibe has the characteristics to succeed, but its flaw lies in the design which is not as refreshing as its competition.