The reputed used car component firm, Mahindra First Choice Wheels Limited is known to be the most esteemed figure in India, due to the premium quality and brand image of car components. The success image of the company is extremely high that dealers have been recognized under several corporate categories such as corporate sustainability, financial performance, infrastructure facilities, people and process and business performance.
Anand Mahindra who is the Managing Director and chairman of the company addressed the occasion with the President in charge of HR Group, Corporate Services and After Market, Rajeev Dubey. The other person present was Nagendra Palle, who is the CEO of Mahindra First Choice Wheels Limited. The awards form a segment of Mahindra First Choice Wheels dealer performance excellent program (DPEP) which recognizes dealers for their remarkable ability to cater to optimum consumer satisfaction in many areas. This program recognized talent based on the five mentioned parameters.
Mahindra First Choice Wheels Limited has released amazing products in dozens, and interestingly the company has celebrated its milestone status of Financial Year 13 that spans twenty one dealers who have been selected for twenty five trophies in as many as seven categories. The company has grown and expanded its portfolio and hence selected for its supreme performance contributed by dealers throughout India.
Some of the awards won by twenty one dealers are National X Mart performance, best consumer satisfaction, certification excellence, warranty excellence and highest retail sale outputs. The best dealer award was rolled out to Thane, the second position was allotted to Focus Car Mart in Kochi and Auto Leads stood third. Besides the top three awards, dealers won trophies in many zones.
Anand Mahindra who is the Managing Director and Chairman in response to the awards said, ‘’congrats to those who have been awarded today, Mahindra First Choice Wheels has conquered the fresh car market with respect to admirable growths, the main reason behind this acclaimed success is the commitment and hard work of dealers for many years. By expanding the used car segment to the level of fresh vehicle market, the company has emerged into a remarkable brand for those who want to buy second hand cars who appreciate the quality and image of the products.’’
The dealership network of Mahindra First Choice Wheels has strengthened since inception, the outlet figures are now 279 compared to earlier 153. The company is now keen to achieve supreme figures with the 300 showroom mark. With the present unfavorable market conditions, most people are opting for more reasonable means of car purchase to save chunks of money and own something with equal status as fresh models. The second hand car segment is now expected to increase at 22% and expects to hit around eight million vehicles within financial year 17.
In Financial year 13 the company added around ninety nine dealers, the dealership outlets reached 157 cities, and in Financial Year 16 the company is keen to develop 500 showrooms. Mahindra First Choice Wheels is a reliable segment especially during the present down sliding market where prices have increases caused by weakening of Indian rupee against dollar. Second hand cars might now sell more than fresh cars.