The pre-owned or used car market has been rapidly growing in India. Even during the great crisis of the new car market that lasted for over two years, the used car market in India remained pretty lively and showed healthy growth by swimming against the general dull market scenario. Taking advantage of the fast paced used car market of India, homegrown industrial giant Mahindra Group’s used car business Mahindra First Choice Wheels limited is growing robustly as well. Mahindra First Choice Wheels is the country’s first certified multi-brand used car brand and has also been the leading used car company in India.
Mahindra First Choice Wheels has now achieved a new landmark in its business, as the company has inaugurated its 400th authorized dealership outlet in the Delhi NCR. With the opening of this new dealership in Delhi, the company has achieved the figure of a total 137 authorized dealership outlets in North India. This new dealership is the 34th outlet in the Delhi NCR.
The new Mahindra First Choice Wheels dealership outlet has been inaugurated in the presence of the company’s CEO, Dr. Nagendra Palle; the company’s Senior VP Mr. Yatin Chadha, and the President for Group HR & the Member of the Group Executive Board at Mahindra & Mahindra Rajeev Dubey. During the inauguration ceremony of this New Delhi dealership outlet, Rajeev Dubey said that the day is a very important day for the whole Mahindra First Choice Wheels Limited family, as the company has gained yet another crucial milestone. In the last seven year’s time the company has not only emerged as the country’s leading multi-brand used car company but has also helped to create a healthier, more convenient and trustworthy used car ecosystem by while also developing both physical and online used car sale infrastructure. He added by saying that perhaps the company’s greatest achievement has been the trustworthiness that the company has brought to the used car industry that was so much unorganized earlier.
While commenting on the occasion, Yatin Chadha said that Mahindra First Choice Wheels is certainly witnessing a great transformational change in the process that the company operates. The company is bringing increased use of technology which is helping to bring out absolute transparency as well as the speed to the company’s transactions. The company was started with the motto to create a great organized used car ecosystem, and the company has been able to achieve that and is further enhancing it through the company’s physical market and online presence. The company now boasts of a strengthened dealership network of 400 outlets across the country’s 225 cities. This is the backbone for the company’s operations and Mahindra First Choice Wheels is best positioned to deliver the most satisfying experience to used car customers. The company has been proactive in enhancing the used car market by introducing industry first and innovative products to offer great convenience and value for money for all the customers. The company’s strong network will pave the way for further success.