Category: Mahindra

Mahindra Ssangyong to enter the US market with entirely new brand name

Mahindra & Mahindra’s South Korean subsidy Ssangyong Motors had previously announced that the company wishes to double its sales in the time period of next 3 years. The South Korean auto maker has taken an initiative called the ‘Promise 2016’, according to which if the company is able to successfully execute the plan, then it will sell around 300,000 vehicles every year by the year 2016 as compared against the company’s current sale of 145,000 vehicles that it witnessed in the entire calendar year of 2013.

2014 Ssangyong Korando C front red color

At the base of this sales growth initiative lays the major plan of the company spreading its wings in many more car markets of the world, with special emphasis on entering the car market of the United States. A spokesman of Ssangyong Motor has confirmed the fact to an auto journal revealing that this Mahindra owned auto maker has full proof plans of entering the developed car market of U.S.

It has already been announced by Mahindra & Mahindra that it is planning to give Ssangyong an entire new brand name, as it is difficult to spell and pronounce and is also associated with negative things such as major labor troubles. It seems that this wholly new identity of the Korean auto maker will begin from its American debut itself. Thus the company will make its appearance in the North American car market with a brand new name and identity as the company’s study already revealed that the name ‘Ssangyong’ will not click with the American consumers. The company has hired a consultant which has been given the responsibility of suitable new corporate name as well as a brand identity that will appeal positively to the American consumers and adhere to their tastes.

Ssangyong Motors’ president and Chief Executive Officer, Yoo-il said that the U.S. car market is a must for the company, if it really wants the Project 2016 initiative to be really successful. The CEO chose to reveal only about the special importance of the U.S market for the company to achieve its sales growth goals, but refrained from revealing any further details regarding the same.

The company is also planning a proper product portfolio for the U.S. car market that will help the company make a good impression on the American car makers. Ssangyong has thus zeroed down on its ultra-successful new Korando C as the first launch in the US market. In the entire global market, the Korando range contributes to more than one third of the total sales of Ssangyong. As per the reports, the car has received very favorable reviews in its existing car markets.

Ssangyong might also launch its new upcoming B-Segment crossover that the company is planning to showcase at the Geneva Motor Show scheduled to be held in March. In the U.S. car market, Ford is contemplating to launch the EcoSport in there and when size is concerned the new Ssangyong crossover is developed to rival the EcoSport.

Mahindra is working on a number of vehicles to challenge the likes of Maruti Suzuki Ertiga and Ford EcoSport

Indian leading utility vehicle manufacturer, Mahindra & Mahindra is contemplating a number of new soft-roader models as well a new range of MPVs (multipurpose vehicles) in order to reinstate its leading position in the utility vehicle market in the country.

mahindra s101 rendering

Mahindra has confirmed the fact that the company is busy working on at least 3 to 4 soft roaders and a whole host of MPVs to cater the rising demands of the market and to beat competition from its rival companies. At present, the compact utility vehicle market gets very popular models from the house of Maruti Suzuki, Ford and Renault in the form of the Ertiga MPV, EcoSport compact SUV and Duster compact SUV respectively. And this is where; Mahindra is planning to attack with its new family of vehicles.

The soft-roader models or the utility vehicles that are primarily meant for the city roads are increasingly growing in demands, in which the models Maruti Ertiga, Ford EcoSport and Renault Duster are the current rulers. Mahindra & Mahindra being the UV leader does not actually have a strong contender in the compact UV segment; while a lot other car makers such as Hyundai, Honda, Nissan and Fiat are all planning to roll out more new models in this segment pretty soon.

Now it has come into light that Mahindra is not only working on many such vehicles but is also working on an absolutely new design language for the MPVs to catch the attention of the young consumers. Mahindra is expected to make a new MPV based on the SsangYong X100’s platform to compete with the Ertiga, while an all new Xylo and a new MPV based on the W201’s platform are also on its cards. Mahindra & Mahindra is expected to unveil all these new vehicles after the financial year of 2015-16.

On the sidelines of the just concluded Auto Expo Mahindra’s ED & president of the automotive sector, Pawan Goenka said that the utility vehicle segment’s changing demands have led to the company’s new approach.

Goenka reveals that the company is now segregating the UV segment into UV-1 and UV-2. While UV-1 is the traditional form of UV’s with rugged strength and off-road capabilities and includes models such Scorpio, Sumo, Safari etc, the UV-2 is the soft-roader variety with plush interiors, vehicles that offer high comfort but looks like utility vehicles and this includes the models of Ertiga, EcoSport and Duster. He added that Mahindra is getting hurt in today’s market place as its strength lies in the UV-1 segment, while people are increasingly preferring the UV-2 models.

For the first time ever Mahindra is working on an all new design language which will rather be flamboyant to please the modern Indian customers who now prefer greatly styled vehicles.

Mahindra can’t possibly overlook the quality part and has started an initiative that is termed ‘Crusade’ by the company which focuses on high quality of each product ensuring wonderful customer experience.

Mahindra geared up to launch the Verito Electric within 6 months

Indian SUV master, Mahindra & Mahindra is now increasingly concentrating on the electric vehicles and hybrids. After showcasing the electric version of its popular Verito sedan, Mahindra has announced that it is ready to launch the car in the next 6 months. However, the company is still waiting for the Indian government’s subsidy for the EVs, and if that does not come through soon, then instead of India the launch could take place in the international markets.

Mahindra Verito electric

The president and ED of the Automotive and Farm Equipment Sectors at Mahindra & Mahindra, Dr. Pawan Goenka told a leading news journal that the company is ready for the production of Verito electric in the next 6 months, but if the Indian government does not finalize on the subsidy, then it will consider other options such as launching the vehicle in other countries where the EV subsidy is already in place.

Launching the Verito Electric in the Indian car market without the government help will not be financially feasible for Mahindra, as the vehicles price will go up and won’t be able to find many customers. Mahindra officials said that the company like many other car manufacturers will find it practical to launch their electric vehicles (EVs) only when the government subsidies under the National Electric Mobility Mission Plan comes, which is expected to come into action by the middle of this year.

Mahindra first revealed its electric sedan at the 2012 Auto Expo after which it was again showcased at the recently concluded 2014 Expo, where the company also showcased other electric models including the Formula E electric race car, an upgraded e2o, the electric sports car Halo and the world’s first diesel hybrid vehicle in the form of the XUV500 hybrid.

The Mahindra Verito electric packs in a 72V lithium ion battery which can be fully recharged in 7 hours and the charging time can be further reduced with the usage of fast charge. Mahindra claims that the electric Verito’s range is 80 kilometers with a top speed of 85 km/hour. The Verito electric is powered with a 29kW AC electric motor that is mated to a single speed gearbox similar to the e2o’s transmission. Similar to e2o, the Verito Electric also offers 4 driving modes namely, drive, reverse, park and boost.

Mahindra & Mahindra has major plans for its future electric vehicles, which was made very apparent at the 2014 Auto Expo.

Mahindra is also working on several other electric versions of its present vehicles such as the Maxximo and the Gio pickup trucks. Mahindra’s subsidiary, Mahindra Reva Electric vehicles had launched the electric car e2o in March last with the price tag of Rs. 5.96 lakhs in Delhi after the state subsidy. The e2o full electric compact passenger car was the first EV launched from the Mahindra stable.

If the central government of India offers its long promised subsidy, then Mahindra is expected to launch a huge range of contemporary EVs in India.

India’s leading multi-brand used Car Company; Mahindra First Choice Wheels opens new dealership in Delhi

Mahindra First Choice Wheels (MFCWL), the country’s largest certified multi-brand used car firm, has expanded its presence in North India with its new dealership outlet in Delhi named under Sachdeva Motors. This new MFCWL outlet is located at the prime location of Motinagar in New Delhi and is spread across 2000 square feet. This new outlet was inaugurated on 12th of February by Mahindra First Choice Wheels’ National Head of Franchisee Business, Mr. Tarun Nagar.

2013 Mahindra First Choice Wheels to build

While speaking during the inauguration ceremony, Mr. Tarun Nagar said that his new outlet is a part of the company’s strategy to expand the company’s already considerable presence in the used car market of North India which is of great importance for Mahindra First Choice Wheels. The potential size of the used car market in the city of New Delhi is an outstanding 30000 cars every month and this figure is going to increase many folds. He added by saying that this new showroom is the second outlet by the same dealer and has its first outlet at Lajpatnagar, which shows the successful market potential. Sachdeva Motors has extensive knowledge of the local used car market and this will definitely help Mahindra brand to grow further.

Mr. Hemant Sachdeva of Sachdeva Motors while commenting on the occasion said that the company has its presence in South of Delhi, in the form of its first outlet in Lajpatnagar and this second outlet will help the company to draw more customers and cater to the demands in one of the major locations in Central Delhi.

He added that the company is extremely pleased to be associated with the Mahindra First Choice Wheels in the city of Delhi. He explained that MFCWL offered everything that is required for an all inclusive used car business. MFCWL’s steadfast focus on great innovation and dealer’s profitability has made the company the leading brand and the most preferred choice all over India.

MFCWL started its humble start back in the year 2007 with its first outlet in India and has now is the undisputed ruler of the multi-brand used cars business. MFCWL is constantly trying to offer innovative products to enhanced customer experience and this also include selling certified multi-brand pre-owned cars with warranty and proving great comprehensive warranty on used cars in India.

MFCWL has also expanded its footprint in the business specially meant for pre-owned luxury cars and has opened specialized outlets called the ‘Highline’ stores to offer great experience to the premium used car buyers.

The used car market which is already larger than the new car market and is expected to be double the size of the new car market in the next 5 years. Moreover, it is much stable and does not get much affected by market slowdown. Mahindra First Choice Wheels being the dominant company in the multi-brand used car segment in India is all prepared to take the full advantage of this potential and is determined to grow much further.

Mahindra & Mahindra investing Rs. 2,000 crores to bring in new compact SUVs

As the Sports Utility Vehicle (SUV) segment is on the rise in the Indian car industry, there is a big competition among the auto majors as to who can churn out more models in this segment. Even a few years back the Indian car market was all for the compact cars and mini hatchbacks. However, now the tide has changed. Though the compact hatchbacks are still high on demand, the demand for the Utility Vehicles especially for the compact SUVs is highly increasing. The current compact utility vehicle kings come in the form of the Maruti Ertiga, Ford EcoSport and the Renault Duster.

Mahindra rise new logo

The Utility Vehicle leader in India, Mahindra & Mahindra is thus, increasingly getting wary of the fact that it does not have a potential representative in this segment. The Indian car major’s iconic vehicles such as the Scorpio and Bolero are still high on success, and the premium SUV XUV500 is also fast selling. However, the company does not have any strong contender in the compact SUV segment other than the not so successful Quanto. Thus, the Indian major is busy working on not one but two new compact SUVs.

The compact SUV segment is experiencing great positive growth. And thus, all the car makers are jumping onto the compact SUV bandwagon in order to snatch a piece of this profitable pie. Moreover, the compact SUV segment has negated the effects of the market slowdown and has emerged as one of the most prospective segment in India, thus it is also a strategy for the automakers to handle the slowdown with a successful compact SUV.

The recently concluded 2014 Indian Auto Expo witnessed the unveiling of several new compact SUV models, which will soon launch in India. Among these were the concept models such as the Datsun Redi-GO concept, Tata Nexon, Chevrolet Adra and Volkswagen Taigun. Many more models are also in queue, such as the Maruti XA Alpha, Honda Brio based SUV, Hyundai Grand i10 based compact SUV and Mahindra’s own S101 that has been spotted several times while testing in India.

Mahindra & Mahindra has recently revealed that it is working on two new SUV platforms and that it is investing around Rs. 1,000 crores on each these new platforms. Based on these new platforms, Mahindra is going to launch two new compact SUV models in 2015 with the price bracket Rs. 5-6 lakh.

The company has also disclosed that the two different models will cater to the demands of the two diverse markets. This means one compact SUV model will be meant for the urban car market of India, while the other one will be for the semi urban and rural markets. Mahindra also wishes to export these new cars several international markets such as Indonesia, South Africa, Chile and Brazil.

Moreover, more future products from Mahindra will be built on these platforms. Thus, the company is bracing up well to grab a good share in the compact SUV segment.

Mahindra Quanto auto SHIFT now offered with upgraded interior and a new colour

Mahindra and Mahindra Limited, the leading manufacturers of SUVs in the country, have unveiled their widest and the most diversified portfolio of an accessible technique solution at the auto expo in New Delhi. The products pipelines include the wide range of the Mahindra as well as the Sang Yong and also the mobility-solutions from Reva from Mahindra. Being proud of its place, The Mahindra and Mahindra pavilion at the auto expo were the three state of the art products from the company which were premiered in the country for the first time.

2012 Mahindra Quanto Price

The special attractions also included the next generation of Reva from Mahindra having a two door future-ready sports SUV concept, and XUV 500 hybrid with cut sections and transparent body made of acrylic for showcasing the hybrid technology efficiency of the group. They also featured their formula E car which will be participating in FIA sponsored formula e championship which will start from Sept 2014. A Prototype race car, the Mahindra’s Formula E offers a wonderful global premier for the electric vehicles technology from Mahindra. Both these two doors sports vehicles concept and also the XUV 500 hybrid are in a way a manifestation of the vision of Mahindra of the future of mobility. This encompasses the 5cs framework of a clean, connected, convenient, clever and cost efficient vehicle technique.

Mr.Anand Mahindra the spokesperson for Mahindra and Mahindra spoke at the opening ceremony. He said they are very much aware about the rising pressure on the urban transportation infrastructure and their display at the auto expo will be showcasing the advanced mobility solutions which have been designed for addressing these restrictions. They will also reflect their vision of the future of mobility and will contribute towards the development of sustainability in the near future.

Talking about the display of the Mahindra and Mahindra, Dr. Pawana Goenka, the Executive director and the president of the automotive and farm equipment sectors, Mahindra and Mahindra limited said that the New Delhi expo 2014 is a very important junction for the group as they are showcasing their comprehensive range of products here.

Their automotive domain will be putting up all its premiere products on display. The Accessible technology of Mahindra and Mahindra showcases for the automotive enthusiasts

Speaking about the accessibly able technology of Mahindra and Mahindra at the auto expo in New Delhi, Mr.Pawana Goenka said that they are championing as well as offering affordable technology, which would enhance the quality of the lives of people, depending on their customers, safety and other such features.

These will be including the popular GPS based Safe Eye technology, for their school bus for ensuring safe transport solutions for the school going kids and the hybrid technology and the regenerative braking systems in the existent as well as the new models coming up in the market every day. The company is quite excited about its latest venture and looking forward to people’s support for its success.

Mahindra Reva e2o gets updated

Speaking about the focus of the Mahindra group for shaping the future of the mobile industry, Mr. Chetan who is the Chief executive officer of the Mahindra Reva electric vehicles private limited said that he firmly believes that the Mahindra group is on a cusp of huge breakthrough to shape up the way people will be commuting in the twenty first century. The electric technology is no doubt the paradigm of our future and Mahindra’s Reva also exists committed to a cleaner environment for the generations to come.

Reva e20

Stressing upon the huge stride made by the Mahindra and Mahindra group in the direction of the same, an exclusive fleet of the Electric vehicles including the next Generation two doors sports concept car The halo and a new variant of E20 with a quick two charge technology and the electric variant of the group namely Maximo and Verito platform which is powered by Reva. The next generations two door electronic sports vehicle from the Mahindra REVA the Halo is the talk of the town right now.

The Aerodynamic, stylish and slick first every electronic concept two seater sports car in the country is the Halo. It has been introduced by Mahindra and Mahindra group at the auto expo being help at New Delhi. The unmatched acceleration with a booster mode assures you to zip zero to hundred kilometers per hour in not more than eight seconds. The Halo will be having a top Speed of one hundred and sixty kilometers per hour. It will be giving two hundred kilometers on being fully charged. This generation next car has a lot of advanced featured including dual touch screen.

There are plans for commercializing HALO. The company is working out on nigger power trains and the final designs. It would take approximately 3 years for the production to be ready. Mahindra and Mahindra Executive Director and the President of automotive and farm equipment sector Mr. Pawan Goenka told the reporters in the auto expo that the car will be ready to be launched in three years from now.

He assured that the car will be first hitting the overseas market. It might quite well be revealed that the markets for cars are wider outside the country. Until and unless there is fully fledged support from the government for electronic vehicles, the cars will be launched first outside the country.

According to Mahindra and Mahindra, HALO may touch the seed of zero to hundred kilometers per hour in just eight seconds. It has been given a Top speed of one hundred and sixty kilometers per hour with a wide range of two hundred kilometers on being fully recharged.

This car has been designed as well as developed in the domestic market with the indigenous techniques. Mahindra and Mahindra have even introduced an instant recharge, variant for its current electric autoE20 which has been equipped with advanced port technique.

The cars may be fully charged in just one hour. A recharge of fifteen minutes would give you twenty five kilometers run.

Mahindra’s plans after the 2014 Auto Expo

Home-grown car major Mahindra & Mahindra is planning to invest an amount of Rs. 5000 crore during the next three years for product development, infrastructure up gradation as well as capacity expansion. The carmaker also plans to launch 8 to 10 new editions as well as upgrades of its existing products in this year.

2015 Ssangyong X100 Compact Crossover Concept 01

Pravin Shah, Chief Executive at Mahindra & Mahindra added that to add new products to the portfolio is an ongoing and a continuous process. He added that the company has consistently grown in the past few years and it wants to continue its growth momentum by investing in three key areas of automobile development. He also said that the company’s investment will be directed for enhancing infrastructure as well as capacity and also to fuel new product development. Speaking about the new production units, he also commented that the carmaker is keen to explore new locations to expand its production and manufacturing capacity. He said the company will introduce models as well as new vehicles and it is only obvious to state that they will have to expand their capacity. He added that the car company is in talks with Maharashtra state government and if the government gives them the incentives they want, then they will be expanding the capacity in Maharashtra itself.

Mahindra & Mahindra is also extensively and staunchly scouting for other locations, Shah added  Mahindra & Mahindra is headquartered in Mumbai and has two production plants in Haridwar and Zaheerabad apart from four key manufacturing units in Maharashtra in Chakan, Nasik, Igatpuri (engine plant) and in Kandivali. Speaking about the auto industry, Shah was of the opinion that car segments like UVs, MPVs and even SUVs are growing at a rapid pace than other car categories.  SIAM has forecasted that vehicle sales would be growing at 5 to 7 percent in 2014. On the contrary, products like MPVs, SUVs and even UVs are likely to grow at a more robust pace. In the month of January this year, Mahindra & Mahindra registered a decline of 13.77 percent as its total sales stood at 42, 685 units. The car company had posted a total sales figure of 49, 503 units in the month of January in 2013.

Pawan Goenka, President and Executive Director of Automotive and Farm Equipment sectors at Mahindra & Mahindra said at the Auto Expo event that the car company is planning to commercialize the electric sports car Halo and that the company now has its hands full with a bigger and better powertrain as well as a solid design.

Sales of Mahindra & Mahindra’s passenger cars, like Bolero, Verito, Xylo, XUV500 and Scorpio stood at 19, 792 units in January as opposed to 26, 555 in month of January in 2013 even as it fell by a staggering 25 percent. He added that it will take around three years for the Halo to be ready for production. Also, it is also a possibility that the market for Halo may not be Halo but outside the Indian subcontinent.

Mahindra Halo Sports Car

Mahindra and Mahindra are known for their superior class cars and their marvelous features. The cars brought in the market by the auto giant sell like hot cakes due to their crisp functions and superb mileage. This is the reason why the giant is doing so well in the market.

Mahindra Halo

The home grown automobile giant Mahindra and Mahindra has unveiled the concept of an electric sports car named as “HALO” that is being expected to be launched commercially in the coming three years. The company told that on the basis of the support they would be getting from the government of India for the electric vehicles, HALO would be brought in the market. But, it is likely to hit the overseas market first before hitting the Indian market.

There are plans for commercializing HALO. The company is working out on nigger power trains and the final designs. It would take approximately 3 years for the production to be ready. Mahindra and Mahindra Executive Director and the President of automotive and farm equipment sector Mr. Pawan Goenka told the reporters in the auto expo that the car will be ready to be launched in three years from now. He assured that the car will be first hitting the overseas market. It might quite well be revealed that the markets for cars are wider outside the country. Until and unless there is fully fledged support from the government for electronic vehicles, the cars will be launched first outside the country.

According to Mahindra and Mahindra, HALO may touch the seed of zero to hundred kilometers per hour in just eight seconds. It has been given a Top speed of one hundred and sixty kilometers per hour with a wide range of two hundred kilometers on being fully recharged.

This car has been designed as well as developed in the domestic market with the indigenous techniques. Mahindra and Mahindra have even introduced an instant recharge, variant for its current electric autoE20 which has been equipped with advanced port technique. The cars may be fully charged in just one hour. A recharge of fifteen minutes would give you twenty five kilometers run. On the front of two wheelers, Mahindra and Mahindra revealed its three hundred CC bike MOJO and also the new Disc breaks variant of Centuro Motorcycle.

The president of Mahindra and Mahindra, two wheelers segment Mr. Anoop Mathur told that MOJO is at present undergoing some validation and may hit the markets this year only. The company has not yet announced the rates of both the bikes. In commercial automobiles domain, the company has featured 2 latest models in the heavy CV domain.

HALO has been empowered with an electronic motor which generates one hundred and forty BHP. If the claims made by Mahindra and Mahindra are to be believed, this electric car completed hundred kilometers per hour in eight micro seconds. The exterior of the car features its customary make for a race-track. The smart LED lamp is a delight to watch.

Mahindra & Mahindra ties up with Canara Bank for attractive car loans

India’s leading utility vehicle manufacturer, Mahindra & Mahindra has collaborated with Canara Bank for Preferred Financier. The Indian auto major has signed a Memorandum of Understanding with the Canara Bank that will facilitate the Mahindra car customers to take the advantage of getting car loans from the extensive network of more than 4,600 branches of the Canara bank. The Memorandum of Understanding was signed by Mahindra & Mahindra’s Chief Sales & Customer Care Officer of the Automotive Division, Mr. Arun Malhotra and the Chief General Manager of Canara Bank, Mr. R. R. Sharma, while Mahindra’s Deputy General Manager of Sales in Karnataka, Mr. Rahul Vaidya and the Deputy General Manager of Retail Assets of Canara Bank, Mr. M. Nagaraju were also present.

Mahindra rise new logo

This financial partnership between Mahindra & Mahindra and the Canara Bank will enable both to take the fullest benefits of their extensive network present all across the country that consists of the automaker’s 250 dealership outlets and the bank’s over 4600 branches.

While commenting on this very beneficial partnership, the Chief General Manager of Canara Bank Mr. R. R. Sharma said that the Canara Bank is venturing in the expansion of its operations in financing for the passenger vehicles.  The bank has been offering great benefits to its customers and the tie up with Mahindra & Mahindra is a part of this special initiative.  While the Mahindra customers can avail loans from the Bank, the customers of the Canara Bank will also benefit from this partnership, as they will be able to take the advantage of honorary access to the special services of Mahindra & Mahindra.

While speaking on this important partnership, the Chief Sales & Customer Care Officer at the Automotive Division of Mahindra & Mahindra, Mr. Arun Malhotra said that the company is constantly searching for various options in order to be able to offer the best financing schemes to the company’s valued customers as well as also provide them multiple choices. This considered tie-up with the Canara Bank is a result of the company’s commitment to this aspect and is a step forward. The Canara Bank is known for its innovative products and great services at very affordable rates. This tie-up will result in highly competitive schemes for car loans at attractive rates, and the company is hopeful that this in turn will garner good responses from the company’s dealers as well as the customers.

Mahindra & Mahindra is working on an extensive range of new products, technology and new engines in both petrol and diesel. The company has major plans to expand its product range in both the Indian car market as well as the international ones. In this huge task, the company’s South Korean subsidiary, SsangYong Motor is helping it.

Mahindra is also increasingly focusing on the development of new electric and hybrid vehicles, and is currently displaying the world’s first diesel hybrid XUV500 SUV and the electric variant of the Verito sedan at the 2014 Auto Expo.