Category: Mahindra

Mahindra banks big on new crossovers to regain lost market share

Indian homegrown car majors have been always the experts of utility vehicles. Indian car giants Tata Motors and Mahindra & Mahindra have been thus engaged in great rivalry for years, and over two years ago Tata Motors was greatly grieved over the fact that its Indian fellow auto maker Mahindra is the leader of the utility vehicle industry of India riding on its great SUV range.

Mahindra rise new logo

Mahindra Rise New Logo

However, things changed a lot after the advent of the Renault Duster and Ford EcoSport. The runaway success and the rising preference for the new compact SUV segment made Mahindra & Mahindra struggle with its low sales.

Mahindra got another hard hit when the diesel got deregulated, as it is a diesel centric car maker. As the wave turned back on the petrol cars, Mahindra’s worries got worse.

Nevertheless, Indian utility vehicle major has started work with double enthusiasm despite its troublesome time and is busy to set things right with its new market strategy to regain its lost glory and market share. Mahindra is readying a slew of new vehicle including many compact SUV models along with their petrol counterparts.

The executive director of the company, Pawan Goenka said that Mahindra had lost market share because it does not have compact SUVs in its product range. Mahindra’s market share reached to 58 percent in the SUV segments in the financial year of 2013 before the compact SUVs were introduced to India. In 2014 till November, the company’s current market share it is down to around 35 percent. The company hopes to gain back 40 percent of market share after its new launches added Goenka while talking to the media.

He further revealed that the company will soon launch three new vehicle based on completely new platforms. These will comprise of two compact SUV models and one LCV. Next year will also witness of around 3 to 4 refreshed models of the company’s products, while deferring from revealing the names of the models.

Goenka also revealed that Mahindra & Mahindra is all set to fill up the void of petrol vehicles in its range.

He stressed on the fact that the company does need to offer petrol vehicles. He added that currently the company offers nothing other than diesel vehicle in the car market of India. However, Mahindra will make it a point to offer equal numbers of petrol and diesel variants for its future products in the Indian passenger segment. Clarifying more, he said that in future all crossover models will have both petrol and diesel options while, the full-sized conventional SUVs will continue being diesel centric.

Goenka also revealed that the company is going to put its e2o electric car in the taxi segment in order to push its stagnant sales. The same thing is being planned for the upcoming Verito electric that is slated to be launched in India in mid 2015.

He further added that the company is targeting the export markets of Europe, especially UK, Norway and France which are fast growing electric vehicle markets.

Mahindra fails to make a profit impact despite improvements in market environment

Mahindra failed to generate profit in 2014 November, despite an improvement in the automobile market environment. Its arch domestic rival Tata Motors recorded a surge in profits during the period with 2% gains. Mahindra hindered profit outcome was caused by stagnant markets as well as high interest rates.

Mahindra rise new logo

Mahindra Rise New Logo

Maruti Suzuki recorded an impressive 19.5% gain, in 2014 November, its domestic sale outcome is 1, 10,147 units against 1, 00,024 pieces rolled out in the corresponding year, citing a 16.9% growth. The company managed to attract sufficient buyers in the passenger vehicle market as well, contributed by the flow of 82,306 pieces; higher than 71,649 units rolled out a year ago which is a 14.6% increase.

Tata Motors recorded 2.1% overall sales, and its passenger vehicle market witnessed a 30% surge. Mahindra and Mahindra during the period of 2014 November sold 34,292 pieces lower to 39,254 units observed in the corresponding year. The company could not elevate customer sentiment level in the domestic circuit as well, and noted a steep 11.5% loss with the sale of 32,100 units against 36,261 pieces rolled out a year ago. Mahindra failed to gain sufficient momentum with its passenger vehicle segment and recorded a 17.9% loss.

It has been a difficult month for Mahindra, especially since some of its auto counterparts have recorded profits. Although the automobile market has shown signs of improvement, it is still a long route to recovery. Mahindra has commented on the possibility of future improvement of the automobile market and said, the growth trend does look optimistic, and lowering of fuel costs and international crude prices should have a positive impact on consumer demand.

Mahindra is a pioneer of the sport utility vehicle market, and some of the best sellers in this segment are Bolero, Xylo, XUV500 and Scorpio and all these fall under the passenger vehicle segment and the firm could not gather sufficient buyers. The segment recorded an 18% decline with the sale of 13,765 units against 16,771 pieces rolled out in the corresponding year. The company’s popular sedan car is Verito, and it is a popular sight on the roads and failed to impress a sufficient load of buyers.

The four wheel commercial vehicle segment is also a strong profit driving sector of Mahindra, and the market has noted a 3% decline, and the company managed to sell 12,748 units remarkably higher than 13,186 units yielded a year ago. The export market too failed to generate an impact, with 27% decline, contributed by the sale of 2,192 units against 2,993 pieces sold in the previous year.

Although Mahindra has not generated profits, it has impacted the crowd with its new generation Scorpio. It is a new Scorpio with modern exterior architecture and it looks amazingly stunning and urbane, different from the aggressive yet trendy exterior used on its predecessors. There is also a new Bolero car christened U301 to look forward to, and it too sports contemporary exteriors, and there is a S101 car in the pipeline as well developed on a joint partnership basis with Ssangyong.

Mahindra & Mahindra’s planned upcoming vehicles for India

India’s leading utility vehicle maker, Mahindra & Mahindra is facing tough competition, as all the other car majors seem to be interested in the UV segments. India has been always a tough vehicle loving market, and it is very natural on the context of the very bad road conditions of the country. The roads in India pose as big challenges for the vehicles, as they are mostly rough, unpredictable and badly maintained. Roads on the remote parts of India are even more hostile making it necessary to travel in rough and tough and reliable vehicles. Nowadays, even the city dwellers are leaning towards the SUVs, and to cater to these demands the car majors are pouring in compact SUV models that offer the convenience of both city cars as well as SUVs. Thus, the market competition is really spiraling.  Moreover, Mahindra does not currently have any able compact SUV model in the market and its only compact offering the Quanto has lost its initial charm.

Mahindra S101 Spy front mid seat

Mahindra S101 Spy front mid seat

Mahindra & Mahindra being the SUV leader of its home market certainly does not wish to fall behind in the increasing competition and thus it is ready with a slew of new models to be launched in the Indian market in the next few years. Mahindra certainly has huge plans and has many UV models in its schedule, as the Indian car major itself says that it has got car launches planned for as far as the year 2020. The car major is also building many new platforms and a new family of petrol and diesel engine. However, we only know of few very important upcoming vehicles from Mahindra that are expected to come in the next year.

First in line comes the Mahindra S101, which has been long in news. This one is going to be the primary compact SUV contender from Mahindra & Mahindra that will go against the likes of the very popular Ford Ecosport. This still codenamed upcoming SUV from Mahindra is going to be a sub-4 meter compact SUV that will get excise duty benefits and thus is expected to come with great aggressive price tag. It is going to come with a seating capacity of 6 occupants thanks to its front bench type seat. It is also going to be a feature-rich SUV and is expected to get an up-market style inspired from the XUV500. The S101 is expected to launch towards the beginning of next year.

Followed by the S101, the next-gen Mahindra Bolero is expected to hit the Indian market. The all new Bolero is internally codenamed as project U301. The all new Bolero MUV is expected to be greatly improved vehicle similar to that of the new-gen Scorpio. It is going to come in two sizes this time around, one full-sized and the other a compact sub-4 meter variant.

Mahindra & Mahindra is also said to be working on a next-gen Quanto or a Quanto replacement that will be based on the new Scorpio’s platform. It is also expected to get new engines to fight better in the market.

Mahindra speculated to take over NEVS and gain rights of Saab

The owner of Saab, the National Electric Vehicle of Sweden (NEVS) seems to be trying hard to save the existence of the company. The company which has been considered to be dwindling off into certain oblivion is said to be putting its final efforts to pull itself together. The company is reportedly going to get a new owner which can save the company’s existence with the help of great financing backup. This intended new owner of the company thus, surely is the owner of deeper pockets.

Mahindra rise new logo

Mahindra Rise New Logo

This news has been revealed by the company’s declaration which comes in the form of the organization’s latest request to let it prolong its reorganization and its claims that it is in talks with a company who intends to take over it. According to the reports, NEVS has already signed a letter of acquisition intention from an undeclared Asian car manufacturing major. This unspecified Asian auto maker is supposedly showing interest in buying the majority ownership of the struggling company.

NEVS in its declaration has been very careful in keeping the name of its anticipated new owner, a secret. However, while the Saab owner does not reveal the exact name of this potential majority stake holder of the future, an international automotive news journal has gone ahead revealing fresh news on this development, and declared that the potential new owner of NEVS is none other than the Indian auto major Mahindra & Mahindra. This news surely fires up the rumors that have been going around for months, regarding Mahindra’s planned new acquisition.

The Swedish car company has reportedly already finalized its talks with Mahindra & Mahindra and is simply waiting for the actual majority investment to happen before it goes ahead announcing about the development officially. The entire take over process could be completed by the month of February in 2015. However, NEVS has also claimed that it is still negotiating with another, again unspecified Asian car maker over a potential partnership to co-manufacture new vehicles.

If the acquisition deal gets finalized, the new owner of NEVS could also gain the Saab brand’s rights as well. According to the reports, NEVS is also negotiating with the Saab AB aerospace company in order to be able to regain the trademark. It is good to mention here that NEVS lost the rights to Saab when the company filed for reorganization.

Indian car major, Mahindra & Mahindra has been showing interest in the ownership of the Saab brand for quite long. The car maker was also reportedly one of the final three bidders for Saab back in 2012. Reports also say that Mahindra & Mahindra has been eyeing a majority stake in NEVS since June. It is also a well-known fact that Mahindra & Mahindra is interested in taking over a number of international car brands in order to expand its global presence and to strengthen its global product range. It will soon be known whether or not Mahindra is really the new owner of NEVS.

All new Mahindra Scorpio – How it scores over its predecessor

Mahindra’s old star performer, the Scorpio SUV has been always popular and the segment leader. Well over a decade old, the Mahindra Scorpio has certainly not grown old and is on the contrary becoming more popular recently. Nevertheless, in order to hold on to the great popularity of the Scorpio and to beat the rising competition, the Indian SUV master Mahindra needed to launch a refreshed and better Scorpio model. The Indian car major went a step further and launched the all new Scorpio. So, in its third generation what has changed in this SUV? The answer is pretty much everything, excepting its patent style and power appeal, which is expected to charm the Indian consumers for a pretty long time to come.

2014 Mahindra Scorpio

2014 Mahindra Scorpio

The one issue with the very capable Mahindra Scorpio’s previous generation model was the way it rode over the speed breakers at a considerable speed. The vehicle used to jump so much that its occupants would feel they are on a trampoline. Of course, you are not supposed to cross a speed breaker at a high speed, and the Scorpio is a quality off-roader not a speed specialist. But the point is that the stability of the vehicle did seem to be a question whenever it hit a bumper.  So, does this improve on the new-gen Scorpio? And how is it better than its predecessor? Let’s take a look.

Mahindra has built the new Scorpio on an entirely new platform. The new chassis comprises of stronger materials, which makes the new Scorpio a better, safer and sturdier vehicle all together. Mahindra has also thoughtfully endowed crumple zones in the vehicle for improved safety. The Mahindra engineers say that everything in the new Scorpio is actually all new, and the doors are the only parts that have been carried over from the preceding model.

The now stronger and safer new Scorpio has become more stylish on the outside as well. The new Scorpio seems to have been inspired by its bigger, premium cousin the XUV500. The aggressively styled grille, bumper, cool tail lights and beefed up wheel arches all point to that direction. The SUV gets a new face and refreshed rear with an international appeal, while the side profile remains almost the same.

The new Mahindra Scorpio is available in both 2WD and 4WD versions. The range topping S10 Scorpio variant comes packed with great premium features such as LED lining over the dual projector headlamps, extra dose of chrome garnish, a bonnet scoop, start-stop pushbutton, tyre pressure monitor, ABS, airbags, 6-inch infotainment system, climate control and many more.

While the base Scorpio S2 variant is equipped with the 2.5 liter m2DICR diesel mill generating 75bhp and 200Nm, the other variants get the 2,179cc turbocharged motor delivering 120bhp and 280Nm.

The new Scorpio is slightly bigger and Mahindra claims that it has also become more fuel efficient as well. The new SUV model along with its new chassis and improved drive dynamics does feel more planted on the road and can handle bumps better now.

Mahindra records 13% loss in 2014 November

Mahindra an esteemed Indian auto enterprise has noted a 13% sale decline in November. It managed to sell 34,292 pieces against 39,254 units sold in the corresponding year. The domestic sale outcome noted a dip of 11% with the sale of 32,100 units against 36,261 units sold a year ago.

Mahindra rise new logo

Mahindra Rise New Logo

The company’s main area of specialization is the sport utility vehicle (SUV) segment, it however could not sustain the weakened market environment, its best sellers Bolero, Xylo, XUV500 and Scorpio failed to attract a large crowd and so did Verito sedan. The passenger vehicle market on the whole recorded a sale loss of 18%.

The profit outcome of the commercial vehicle segment has witnessed a loss of 3%, with the sale of 12,748 units against 13,168 units sold a year ago. Mahindra could not gain significant profit momentum in export market as well and recorded a 27% decline, contributed by the sale of 2,192 units, lower to 2,993 pieces sold in the corresponding period.

The chief executive of the international operations and automotive division of Mahindra and Mahindra, Pravin Shah commented stating, ‘’there hasn’t been a momentous improvement in the auto industry, and the demand continues to remain listless contributed by factors such as high interest rates and weakened customer sentiment levels.’’

The Government of India had earlier announced of its plan to extent the excise reduction policy till the end of December, and going by the weakened customer sentiment caused by the slow moving improvement in market environment, Shah is betting on the Government’s decision to extent the excise lowering policy beyond the month of December.

Despite the company not make profits, there are creditable outcomes and there has been a considerable demand for the new generation Scorpio and the four wheel commercial vehicle segment has attracted better sales. It has been a turbulent month for Mahindra; the company is faced with a higher level of competition. So many launches have happened in the year 2014, across all genres such as hatchbacks, sedans, compact sedans, sport utility vehicles and multipurpose vehicles.

Mahindra has not been in the limelight of new launches, not to the level of its competitors. The company has however strategized the design and machine power of its new launches effectively, a few months ago, the firm launched the next generation Scorpio, which sports contemporary exterior architecture, different from the rugged fashion statement of its predecessor. The new generation Scorpio has done fairly well in 2014 November.

There is also a new Bolero car to watch out for christened U301, like the new generation Scorpio, it too comes with a more contemporary fashion statement, and Mahindra is developing a S101 SUV car as well, and the manufacturing process is taking place on a joint partnership basis with Ssangyong.

The future does look promising for Mahindra, with S101, U301 and new generation Scorpio. The market condition seems to move towards the stabilization point. In October the value of wholesale price index inflation dipped to 1.77% which is the lowest in five years, a major reduction leap from 2.38% encountered during the previous month which is a 5.52% fall.

The sixth season of the challenging and significant Auto Quotient quiz begins

Mahindra a reputed Indian based auto enterprise is a pioneer in producing high-quality utility vehicles. Some of the top sellers in the country are XUV500, Scorpio, Bolero, Thar and Xylo. The vehicles are amazingly powerful on the harshest of harsh terrains and perfect to go extreme.

Mahindra Auto Quotient

Mahindra Auto Quotient

Aspiring automobile engineers will surely want to enter the factory of Mahindra and hold prestigious positions. Getting into the Mahindra automobile industry is tediously competitive because of the esteemed nature of the firm, for those who are passionate about the automobile industry and would like to explore the world of vehicle design and construction, Mahindra has launched an interesting quiz called Auto Quotient, and the quiz is now into the 6th season.

It is an interesting and fascinating process to learn about the various Mahindra cars, which are differently build and well suited for the off-road adventure enthusiast. If the rugged nature of Mahindra vehicles intrigues you, then it is worth the effort to participate in the 6th season of Mahindra Auto Quotient.

The 6th season of Mahindra Auto Quotient is a mega event, where automobile enthusiasts from diverse backgrounds in India will have a chance to participate, and winning the completion is certainly a feeling of being on top of the world. The contest is open to students from management and engineering background, and it has been voted as the biggest automotive quiz that enables students to showcase their deepest liking for automobiles.

The initial segment is the City Finals that is held in 16 institutions in India with over 1 lakh participants. The final round will be showcased on NDTV Profit and NDTV 24×7, the show has gained significant popularity over the years and the viewership outcome is 25 lakh. Auto Quotient has been conferred with the esteemed Television award for top quiz in 2010.

Auto Quotient is the best platform for participants to deliver their highest knowledge of the automobile industry. To display the power of the show, Mahindra has entered into a partnership with NDTV to highlight the finale and regional episodes, auto enthusiasts who are fanatical about every segment of the automobile industry can display every ounce of knowledge stored inside.

It takes great amount of talent and proficiency for contenders to be ready for the challenging questions exhibited ahead of them. A vigorous challenge does require bonuses and winners can take home delightful prizes which they will remember all through their life time, and it will also give them the confidence to tackle the oncoming tasks of the automobile industry and even emerge with novel successful theories.

The winner of the Auto Quotient season 6 will receive a jumbo trophy, which is a fully paid expense trip to visit the prestigious Seoul Motor Show. It is a fantastic platform to meet the pioneers of automobile industry, and also have the chance to have a view of the marvellous cutting-edge auto creations. The first best team will have the chance to explore a fully paid trip to Qatar moto GP. The second best will have the opportunity to view a splendid multiday voyage with the highly acclaimed Mahindra Adventure Group and the third runners up will get a chance to cruise along the exhilarating Mahindra Great Escape journey, which is the most preferred 4×4 rally in India.

Cost of S101 revealed at Rs 3.99 lakhs

Mahindra is working on a new S101 SUV; it is among the most sought after upcoming cars, built on a joint partnership basis with Ssangyong. So much is written about the car, and the unanswered question was the price, news of the average price of the car has been exposed and it is expected to cost Rs 3.99 lakhs.

Mahindra S101 Spied rear camouflaged

Mahindra S101 Spied rear camouflaged

S101 is an exclusive car which has a design structure that is varied from many of its kind. The styling is modern with clam shell bonnet architecture; it is a two box vehicle which means the interior space is going to be constrained. There is not much of a compromise on the headroom area, the roofline will slope downwards towards the rear, the shoulder line will be sharp and the doors will have slight horizontal creases which make add a bigger length dimension to the vehicle compared to the current measurement. The size of tires and wheel is smaller against the capacity of the car. The exciting element of S101 is the design, it is a SUV, but has the visuals of a hatchback, which implies an impressive mileage power.

Mahindra will incorporate S101 with a robust engine structure, the company is developing a seven power train family, all of it engineered on the same platform, and the variables are fuel, and displacement powers. The variants will have 1.2 liter petrol and diesel engines, a 1.5 liter diesel mill and 1.6 liter diesel engine. There will also be an additional 1.0 liter and 1.5 liter petrol engine. The average energy efficiencies churned by the engines are 240Nm and 100bhp.

The interiors of S101 is as distinctive as the exteriors, the front compartment has three bench seats, which is going to excite the crowd to no end. There is also a three spoke steering wheel fitted with audio controls, a polished instrument cluster that is likely to have a dial-inside-dial theme adopted from XUV500, there is also a multi-information display that showcases relevant information on mileage, tripmeter and so on. The air con vents are rectangular in shape, and the gearlever merged with dashboard to accommodate the bench seats. There is a world class music system and the most loaded car will have an automatic climate control unit.

Mahindra is a forerunner of the SUV market, for years the firm has developed class performing models such as XUV500, Bolero, Scorpio and Quanto. Although the company has the SUV supremacy engraved in it, it has to be wary of the current and upcoming competition, when launched, it’s one of a kind design structure is going to make it a threat to Tata Nixon, Volkswagen Taigun and Ford Ecosport. The car will also compete with the forthcoming Hyundai ix25 and Maruti Suzuki XA Alpha cars.

For months, so much of excitement is centered on S101; it’s got a new design twist, and certainly a potential threat to its competition. The description of the car is mysterious and inspiring, and what is even more exciting is the price of Rs 3.99 lakhs.

The rugged and urbane Bolero is the fifth bestselling car in 2014 October

Mahindra is a renowned Indian based auto enterprise that specializes in utility vehicles. It has produced the most impactful rugged utility cars such as XUV500, Scorpio, Bolero, Xylo and Thar. Even with the intensified cut-throat competition that exists in this segment, Mahindra has managed to emerge victorious with its Bolero car; it is the fifth highest seller in 2014 October with the sale of 9,090 units.

Mahindra Bolero Camper Gold VX

Mahindra Bolero Camper Gold VX

Exteriors:

Bolero is an ideal car for the adventurous demographic; it’s got impressively manly exteriors. On the front is large body coloured bumper which has a couple of trendy round shaped fog lights with wide air dam to facilitate effective engine cooling. The headlights are moulded into arty hawk eye structured packed with potent halogen lights, the bonnet has a simple yet elegant design covered with neat lines and creases which builds the masculine nature of the vehicle. The side view is great and sporty characterised by dynamic wheel arches. The huge tail lights radiate powerful illumination, and there is a high mounted third brake light for extra safety.

Interiors:

The interiors of Bolero is spacious covered with refined décor, the quality of material is top class and the entire atmosphere is nothing but plush. The professionally designed dashboard has ample storage spaces, there is a three spoke steering wheel filled with sparkling metallic inserts, the central bezel is covered with quality wooden inlays and builds the interior elegance of the car. The most loaded car has digital instrument cluster that displays relevant readings on exterior temperature, fuel levels, and time and speed tachometer. There is a seat belt warning system and door ajar notification. The seats are super comfy and the other sources of comfort and convenience are interior drink holders, foldable seats, and cabin lights.

Engine:

Bolero is equipped with an advanced second gen m2 DiCR engine built on 2.5 litre capacity and moves with a phenomenal 2523cc displacement capacity. It has 8 valves and four cylinders, and generates fierce energy efficiencies of 180Nm and 63bhp. The engine is linked to five speed manual gearbox transmission system.

Mileage:

The entry level 2.5 litre DI diesel power train is engineered with the advanced direct fuel injection technology. It moves with fuel efficiency power of 8-11kmpl. The innovative m2DiCR engine gives 10kmpl on cities and 13kmpl on highways.

Safety:

Bolero is packed with adequate safety; the exterior body framework is rigid engineered with impact protection beams and crumple zones that act as powerful shock absorbers. The other beneficial safety features are potent halogen headlights, head restraints, child safety locks, rear wiper and washer, immobiliser and key recognition system.

Price:

It costs Rs 5.9 to 7.9 lakhs

Bolero is an aggressively jagged and stylish car, and its efficiency is well-suited for urban and rural segments, and is the reason behind the high-success value of the car. Mahindra is developing a new Bolero car christened U301, and the excitement with the car lies in the exteriors that will look more modern than its predecessor.

The major differences between Verito and Logan sedans

Mahindra and Mahindra is a renowned auto enterprise in India, and its main area of specialization is sport utility vehicles. The company has produced best sellers in this segment such as XUV500, Scorpio, Bolero and Xylo, how about a peak into other design genres of Mahindra, the firm has invested a fair bit in sedan market and many people would remember the Verito and Logan sedan.

Mahindra Verito Vibe Blue

For a change to get away from the usual trend of analyzing SUV’s let us interpret the market distinction between Verito and Logan sedans. Verito is a popular sedan car; its exterior architecture is more impactful than Logan, with regard to being sportier and muscular, a glance at the vehicle and it looks solid and manly to the core, and is in tune with Mahindra’s aggressive vehicle design strategy. Logan on the other hand appears to be sophisticated and elegant, the interior décor is plush and the quality of equipment is first rate, it has electronic outer rear view mirrors, two tone instrument panel, step into Logan and it will remind customers of a typical European artisan atmosphere.

The interiors of Verito is abundantly spacious, and the major selling factor is the abundantly enormous legroom, the center console looks posh, the driver’s door has power windows, and the handling and ride output is known to be impressive. It is the variants that distinguish Logan and Verito, Logan is sold with diesel and petrol fuels and Verito is fitted with diesel engine only. Logan could not stand apart amidst the intense competition, but is however well-recognized in non urban areas of the country.  The car runs on an efficient 1.5 liter engine that yields highest torque and power energies of 160Nm and 65bhp.

Mahindra Verito Executive Edition Front

The sedan market in India is huge, and the pioneers of this segment are Maruti Suzuki, Hyundai, Toyota, Nissan, Honda and Volkswagen. It is a heightened competition task for a company like Mahindra to build top quality sedans, to out beat products such as Maruti Suzuki Swift Dzire, Hyundai Verna, Toyota Corolla, Nissan Sunny, Honda City and Volkswagen Vento. Verito although trendy and efficient was lost somewhere in the jam packed sedan crowd, and it also takes a while for consumers to get acquainted to the rarely exposed sedan market of Mahindra.   The company kind of had an edge with Logan since it was built on a joint partnership basis with Renault which Mahindra acquired earlier.

Verito has not bonded well in ideal urban city circumstances, but it is a common sight on Indian roads and outskirts. The familiarity of the car is more pronounced in small cities and towns, and on cities it is employed to taxi drivers. Like the SUV department there is significant battle rivalry happening in the sedan market, the current market condition is pretty volatile and Mahindra may have a signature sedan product launch strategy. The company has also built a chopped variant of Verito called Verito Vibe hatchback, which also failed to strike a right chord with the public.