Category: Mahindra

Mahindra XUV 300

Mahindra is the well-known maker of utility vehicles and mini trucks, and has now entered the segment of sports utility vehicles. Its latest XUV 300 is all ready for launch by the end of the year 2014 and the launch is preceded by the launch of its utility vehicle XUV 500 W4. Mahindra has also acquired New Korean Automaker that has again raised its expectation in the market. Soon we could expect the launch of Mini XUV 300 from Mahindra in India, which has been inspired by the styling of XUV 500.

mahindra s101 rendering

Specifications of Mahindra XUV 300:

Mahindra has been considered as the king of the SUV segment as its Scorpio, SUV 500 and Xylo have been ruling their roads at their respective segments. Its diesel engine would offer a mileage of 12-13 kmpl and would feature sporty exteriors with ample headroom and legroom. Mahindra as the maker of sturdy and trendy sport utility vehicles, Mahindra is expected to load its XUV 300 with a number of hidden features and powerful engine to be the best launch on Indian roads this year.

Body Build:

Mahindra is gearing up with all its all new compact XUV 300 which has been inspired by its Mahindra XUV 500. The body of this new wagon would be based on its 500 model and its front Cheetah shares much of its looks with its predecessor. The wagon would be a 5 seater SUV, ideal for Indian families.


The SUV is expected to be more powerful that its Ecosport diesel variant and Duster PS, and its 1.5 litre engine is expected to afford a peak power of 100 PS and a torque of 200 NM.

Interior and exterior styling:

This compact SUV is expected to be stylish with all latest features to afford a sense of premium style and at a very comfortable and affordable price. The SUV would retain the stylish features of XUV 500. Other integral features of the vehicle would include projector headlights, choice of 15-16 inch alloy wheels, rain sensing wipers etc.

Safety and comfort features:

The safety specifications of the SUV includes, dual airbags, ABS, ESP, parking sensor, fog lights, hill hold assistance for drivers etc. the SUV is also packed with ambient comfort features that adds true value for its money such as power steering with tilt and telescopic views, automatic climate control system, power windows for all four doors, keyless lock, power packed driver seat etc. The vehicle also has ample scope for infotainment systems such as steering mounted controls, Bluetooth connectivity, touchscreen music system etc.

The Mahindra XUV 300 that is expected to be launched by the year 2014 would compete with Ford Ecosport, Nissan Terrano, Renault Duster, Toyota Rush and Nissan Juke. The car is expected to be unveiled at the Auto Expo 2014 and is expected to hit the markets at March 2014. The price of the vehicle is expected to be from 7-9 lakhs and would be featured only at 5 speed manual transmission system alone.

Mahindra tractor price list

Indian automobile manufacturer Mahindra & Mahindra is one of the foremost manufacturers of farm tractors in India. Mahindra Tractors is its farm equipment division. Under this, it sources as well as builds tractors which are sold in different countries spread across six continents. Mahindra and Mahindra is also one of the top three tractor makers in the world. It commands a wide buyer base in home country India , apart from countries like America, China and Australia where its buyer base is growing at a rapid rate. Compared to any other tractor manufacturer, Mahindra builds more tractor  per year. On a yearly basis, it has the capacity of building nearly 150,000 tractors.

Mahindra Mini Tractor

In the year 1963, Mahindra & Mahindra entered into a joint venture with International Harvester for manufacturing tractors that had the Mahindra badge, exclusively for the Indian buyers. With the joint venture, Mahindra and Mahindra gained a lot of manufacturing, tooling and engineering know-how. Armed with its increased know-how, it built its first ever tractor, which was known as B-275. Mahindra Tractors has enjoyed impressive sales and continues to sell almost 85,000 tractor units on a yearly basis. It is easily one of the biggest tractor manufacturers in the world. It commands a number one position in India in terms of sales.

Mahindra India

Mahindra Tractors has a formidable presence in India. Ever since the year 1983, it has continued to be a market leader in the Indian subcontinent. The majority of its sales happen in states in Punjab, Haryana, Gujarat, Maharashtra as well as the southern states. In Gujarat, it sells its tractors under the Mahindra Gujarat label while in Punjab, its tractors are sold under Swaraj label. In the year 1999, Mahindra & Mahindra acquired a 100 percent stake in Gujarat Tractors which belonged to the Gujarat government. In the year 2004, it acquired a 64. 6 percent stake in Swaraj label in Punjab to further solidify its presence in northern India.

The Mahindra tractor price list can be easily accessed from various online sources. Mahindra & Mahindra manufacture a wide range of tractors across its product portfolio. The Mahindra Yuvraj 215 has been a hot-selling tractor from the Mahindra stable. It is also one of the most cost-effective and affordable tractors produced by Mahindra. For all those who look for a small or a compact tractor, the Yuvraj 215 is an ideal choice. Apart from delivering impressive fuel economy, it delivers excellent performance.

The Mahindra Yuvraj 215 is operated by a single-cylinder engine. It has 863cc displacement and revs at 2300 RPM. It boasts of a lifting capacity of 778 kg. The engine is mated with a 6F+3R gears and sliding mesh transmission. It has mechanical steering while the tank capacity is of 24 liters. It comes with dry brakes and is a single-clutch engine. The wheelbase is 1490 mm.

Though it is no secret that Mahindra has a strong presence in Indian market, it is also becoming a tractor brand to reckon with in the United States. Behind Kubota and John Deere, it is emerging as the third largest player in the highly competitive US market.

Mahindra compact S101 on crash examinations roll

Mahindra, a renowned auto manufacturer in India is a forerunner in Sport Utility Vehicle (SUV) segment. For years the company has comforted millions of ardent SUV fans. Some of its quality models are XUV500, Scorpio, Xylo and so on, there is some exciting news for Mahindra SUV buffs, the company will soon launch its much awaited S101 compact SUV.  The car will arrive with a killer price tag of Rs 5 lakhs.

Mahindra s101

Car enthusiasts have captured numerous images of S101, the car seems to emerge and disappear for months, like flash lights. S101 has been spotted in camouflaged form in a trendy below four meter piece. Mahindra SUV are fascination symbols in India, the fact that a group of friends or family can sit comfortably and just have loads of fun is exhilarating. One of its eminent creations XUV500, is designed based on swift cheetah movement theme, the company has indeed catered to a section of the population who like to get a taste of country side atmosphere.

S101 has been spotted many times and Mahindra is still in the clinical trial process, the car sports a broad front grill. The car has been shot on the roads several times in test mule form; it has been spotted yet again, but this time not on roads, but somewhere in extreme terrains of Nilgiri Ghats. As mentioned earlier the car is in the testing phase, and the end result of crash examination is not a favorable one. The vehicle tumbled and crashed, and this has gathered herds of viewers, and this is a rather shocking episode, taking into account advanced engineering technologies incorporated in Mahindra vehicles. The company however is still working on the car, and if it has to cruise on Indian roads, sufficient amount of research has to be conducted, in terms of tackling bumps and stone filled terrains. Sources state that for S101 to cruise through uneven road conditions in India, the central gravity force should be superior.

Mahindra S101, when fully developed will churn series of arch rivals, the intense rivalry will stem from the fact that it is the most reasonable model in B hatch segment. The interior volume will be luxuriously spacious to comfortably seat six occupants, and will power a potent 1.5 liter turbo diesel twin engine observed in Quanto and also a fiery 1.2 liter petrol mill built in collaboration with the reputed firm Ssangyong, and the same engine is likely to be inserted in S101.

Mahindra SUV buffs can look forward to another splendid creation, although the test mule S101 did a turnover, the end result should be phenomenal. The fact that the car will cost Rs 5 lakhs and six occupants can be comfortably seated at the back is thrilling. Mahindra SUV’s are constructed to beat the harshest of harsh terrains, and are dream models for adventure enthusiasts. There is no better feeling than driving a Mahindra SUV on narrow rocky roads, the effect can be compared to the thrill of a roller coaster or speed boat, and to complete the excitement picture is the guaranteed safety. S101 is coming to a store near you, so start planning an amazing adventure holiday.

Anand Mahindra firm on honesty to fight the ugly political scene in India

The politics scene in India is not too favorable, where corruption is hindering the country’s path to development. During the past few years, Indian news headlines were filled with corruption events, such as 2G, 3G, Fodder, and mining scam and so on. The Indian population is now tired of the over pouring corruption activities in the country, and now a new party has been formed called Aam Aadmi Party, whose main goal is to push smart economic reforms and fight corruption.

Anand Mahindra

Anand Mahindra the MD and Chairman of Mahindra Group, is in favor of Aam Aadmi Party, and is of the view that India desires to move in the direction of progress, than being a nation filled with unfavorable political activities. He has pulled out an interesting philosophy called ‘’Honesty is not only the way to a successful way of life, but also the best motto to move forward.’’

Anand Mahindra is an established business professional; Mahindra Group consists of vast segments of industries, such as IT, Banking, Cars, Aerospace, Holidays and so on. In the automobile segment, the company is a forerunner in the Sport Utility Vehicle (SUV) segment, and recently the making of its quality model XUV500 was showcased on television. Anand Mahindra has always worked towards customer’s needs and requirements, and has emerged with newer products, based on customer feedback. Mahindra SUV’s have comforted herds of Indian’s, engineered with world class technology, design and comfort.

It would benefit the country if Mahindra’s work ethics is followed in the political field. Switch on news channels and corruption is the most spoken about topic, besides corruption, crime has also taken the limelight, with heinous rape cases like the Delhi rape case, ATM attack in Bangalore, Tehelka case and so on.

Aam Aadmi Party (AAP), was formed in 2012 on the 26th of November, and when translated into English, it means ‘’Common Man’s Party. This party came to existence, when Anna Hazare and Arvind Kejriwal, both activists, were deciding on whether to emphasize on Indian Against Corruption Movement, and under this movement, there were discussions to introduce the Jan Lokpal Bill. There were disputed between Anna Hazare and Arvind Kejriwal, each had their own views on bringing about an anti-corruption scheme into the country. Kejriwal believed in the support of mass population, who would together highlight anti-corruption awareness and Hazare, was for individual struggle and did not believe in politicizing the matter.

Aam Aadmi party’s debut political appearance was at the Delhi Legislative Assemble Election in 2013, and their symbol is broom. Today it enjoys the 2nd largest political group in the Indian capital city of Delhi. Since its inception, Aam Aadmi Party, held many rallies, one such protest was the linking between private firms and Government to raise water and electricity costs in New Delhi. The party also held protests to demand justice for victims of rape and sexual harassment, and the introduction of an anti-rape law in India.

Aam Aadmi party is certainly working on activities that would result in a peaceful and prosperous nation. The enforcement of anti-rape and anti-corruption law is beneficial to fight rape and corruption. India does need a strong political structure, which respects women, removes unwanted corruption and moves in the direction of macro-economic development.

Mahindra expanding in the farm equipments segment

India’s leading Utility Vehicle manufacturer, Mahindra & Mahindra is contemplating to offer a wider product range it the farm equipment segment. Mahindra has a strong portfolio of hugely popular tough and quality tractors, and now the company is planning to extend its offering further beyond tractors and offer a rice transplanter as well as a range of new tractor drawn equipments along with a new line-up of rotavators.

Mahindra tractors 265 di

In order to extend its product offerings in the farm equipment segment and to offer greater convenience equipments to the consumers, Mahindra & Mahindra is looking to investment significantly in the micro-irrigation equipments as well.

The Executive Director and the President of the Automotive and Farm Equipment sectors at Mahindra & Mahindra Limited, Dr. Pawan Goenka said that the company is considering offering a range of new products as a part of a series of initiatives of the firm in the non-tractor agribusiness, which the company sees as an important opportunity in farm mechanization.

The Indian automotive giant has already announced its plans to invest more than a whopping Rs. 7,500 crore in its various divisions of businesses in the next 3 years, Goenka added. He said that the company’s investments in the agriculture segment will be small considerably less as compared against the investments in the automobile and tractor sectors. Being more specific about the figure of investment on the agriculture segment, he added that it will be in thousands of crores but certainly hundreds of crores.

Goenka has also revealed in an interview that the company is very much interested to offer a broad spectrum package of agricultural products as well as services comprising of seeds, technological and equipments support to the farmers, vegetables, fruits, irrigation and related services.

Goenka further said that Mahindra has comparatively very small operation in the agriculture mechanization segment at the present, selling only rotavators. However, the company is now speeding up the business and is planning to launch rice transplanters soon in the market. Apart from the upcoming launch of the new rice transplanters that have been developed in India, the company is also going to launch a new series of rotavators as well as other farm mechanization equipments in the market.

In the micro-irrigation sector, Mahindra & Mahindra is carrying out extensive Research & Development process and is also looking out for some foreign technology joint ventures.

Mahindra & Mahindra also owns a micro-irrigation product division that is based in Nashik, the Rs. 150 crore worth EPC Industries. At present, EPC is amongst the small companies in the micro-irrigation sector that is dominated by a large company. Goenka said that the company will be working to make the company at least the second largest player in the particular segment in the coming years.

Mahindra & Mahindra is also working extensively to expand its product offerings in the automobile segment. It is developing a range of new petrol and diesel engines and new car platforms along with its Korean subsidiary SsnagYong Motors.

The 2013 Mahindra Great Escape successfully concludes in Gurgaon

Indian utility vehicle king Mahindra & Mahindra is known for its great powerful and tough built cars, and the company also makes great efforts to constantly improve its offerings. In order to showcase its vehicles’ brute strength and superior quality, Mahindra has made adventurous motor events a part of its promotional activity. Mahindra has carried out many such motoring events in this year also, which the company believes to serve as an effective platform to bond with its customers as well. One such motor event among many others that the Indian car major presented in this year is the Mahindra Great Escape.

 2013 Mahindra Great Escape

The 2013 Mahindra Great Escape was in its respective 108th edition this year and it has successfully concluded in Gurgaon. The 2013 Mahindra Great Escape witnessed more than 40 vehicles from the house of Mahindra & Mahindra driving through various challenging drive conditions and treacherous roads to reach the final destination of the event at Gurgaon.

The 2013 Mahindra Great Escape provided a great platform for the off-road fans and adventurous drivers in India. The car rally had received an overwhelming response from the various Mahindra vehicle owners who also are off-road fanatics. Over 40 teams participated in the event from the regions of Delhi, Noida, Gurgaon, and the neighboring regions of North India.

The car rally flagged off under the umbrella of Mahindra Adventure from the Fortune Park Boulevard, in Chattarpur. The car rally was only open to the Mahindra car owners and the participants took part in the event in the popular Mahindra SUVs known for their extreme off-road capabilities such as the Scorpio, Bolero and Thar in 4X4 drive system. This armada of the iconic Mahindra vehicles then set of to tread the rough and dry terrains.

While commenting on the occasion, the CMO at the Automotive Sector of Mahindra & Mahindra limited, Mr. Vivek Nayer said that the company is extremely pleased to present this edition of the Mahindra Great Escape in Gurgaon and offer an opportunity to the company’s customers to put to test and check the tough and enduring capability of the Mahindra vehicles. The challenging route of the event also provides ample amout of challenges for the off-road enthusiasts. With time, the Great Escape has achieved the status of one of India’s most exhilarating off-road events and this edition also kept to its name by putting both man and machine to extreme challenges.

The 2013 Mahindra Great Escape partnered with MAXXIS Tyres as the title partner and the Off-Road trophy. MAXXIS Tyres is one of the leading tyre makers in the world and matches Mahindra’s quality by offers superior quality and tough tyre for cars, motorcycles, light commercial vehicle, etc. Maxxis operates in around 170 countries and is known for its great product offerings.

Like every time, this year’s Mahindra Great Escape’s route was also decided by Mahindra Adventure, and Mahindra’s ‘With You Hamesha’ service team made sure of the rally’s successful conclusion.

Mahindra XUV500 W4 in the top ten most appreciated car list

Mahindra and Mahindra is a highly acclaimed auto figure in India, and a forerunner in the Sport Utility Vehicle (SUV) segment. Some of its quality models in this segment are XUV500, Scorpio, Xylo and so on. XUV500 W4 is in the top ten most appreciated car list, the car sports an exceptional sporty image highlighted by the sharp vertically stacked grille and irregularly shaped head lights.

mahindra xuv500 w4 variant

XUV500 has been on the scene for a long time, the current harsh macro-economic scenario, has tarnished the dreams of many to desire to own this car. Mahindra has always worked towards satisfying its customers, and has lately launched a reasonable version of the car called XUV 500 W4 priced at Rs 10.8 lakhs.

Mahindra XUV500 is packed with stunning interiors and interior equipments, and this is the main attention grabbing feature besides its exclusive sporty design. XUV500 W4 is also garnished with features such as six way adjustable driver seat, rear view mirrors, LED daytime running lights, foldable seats in third and second row compartment, world class MP3 player and dual air conditioning.

On the launch of XUV500 W4, the President and Executive Director in Farm Equipment and Automotive sector of Mahindra, Dr Pawan Goenka said, ‘’XUV500 has worked well with customers, and this is among the most phenomenal launches in India. In just 2 years of launch, more than 74,000 pieces of the car was rolled out.’’

The car is reliable taking into account its safety features, built with four wheel disk brakes, EBD and ABS. XUV500 W4 is a power figure in terms of engine capacity equipped with potent 2.2 liter CRDe power train that churns 300Nm torque and 142 PS power attached to six speed manual transmission gearbox.

XUV500 is appreciated for its splendid interior fitments, but in W4 version, there are some missing elements such as intelligent light sensing head lamps, cruise control, tire pressure monitoring system, DVD player, GPS navigation, touch screen infotainment system and rain sensing wipers. The other missing feature is the (ESP) electronic stability program.

XUV500 W4 now does not sound as appealing as the loaded versions of XUV500, the car is however more equipped that the popular Renault Duster. Sources state that Mahindra should have launched the car earlier, but the thrill factor is still alive, with the admirable profit sale outputs of Scorpio, which has overpowered the sale image of Renault Duster. Few arch rivals of XUV500 W4 are Nissan Terrano, Ford EcoSport and Renault Duster.

XUV500 is something most people would dream of owning, mainly because of its macho exteriors, which sends in cold shivers. The design of the car is inspired by swift movement of Cheetah, and this is a factor that draws herds of customers to showrooms. India’s enjoy the thrill of speedy driving, and with the XUV500 W4 it is possible, but should remain within normal limits.

XUV500W4 is an ideal purchase for adventure buffs, who desire an amazing expedition in forest areas. There is no better feeling that driving the XUV500 W4 in a serene wilderness atmosphere; the calm feeling will be carried on forever.


Mahindra Group conveys its confidence on the growing African market

Indian Industrial giant Mahindra Group’s chairman and MD, Mr. Anand Mahindra has revealed his confidence on the South African market for business. He expressed the company’s confidence in continuing its successful business in South Africa as well as in the entire continent of Africa. Mr. Mahindra has expressed his view at the Blue Chip conference in Cape Town that received several delegates from all over the world. He said that the very fact that this very important corporate conference is being held in Cape Town indicates the kind of importance that the Mahindra Group is vesting on the business possibility of the African continent.

Mahindra Adventure Tri Nation Escape 2013 concludes at Bagdogra

He further added that he is encouraging several divisions of the group to assess business provisions on this continent. This region of the world is already receiving considerable economic growth, with great promise for the coming times as it develops further.

Among the many important speakers at the two-day event of the Blue Chip corporate conference, was the renowned African entrepreneur, Mr. Ashish Thakkar, who gave a speech on a very interesting topic of “Africa Will Lead the Way”.

Thakkar is a success African entrepreneur with an Indian origin, and he said that the whole African continent is prepared for incredible growth in the next few years’ time. This is mainly due to the favorable demographics as well as an investor welcoming attitude.

The leading Indian utility vehicle leader, Mahindra & Mahindra is already an established automotive company in the South African market. Mahindra has also successfully established its other very important business divisions of information technology as well as aerospace industries in South Africa. At the same time, many business wings of the Mahindra Group of companies have managed to get significant success in various kinds of business ventures in several other African countries. Mahindra has its presence through its business divisions of agribusiness, components, aerospace, consulting services, defense, energy, and many more ventures spread out in the African continent.

Mahindra & Mahindra is very pleased with its raising popularity in the South African car market where the Indian auto major’s quality and tough cars are highly appreciated. Mahindra is constantly launching new products for the market. It has recently launched the Mahindra Quanto in the South African market. The Quanto is a capable compact SUV (Sports Utility Vehicle) model from the house of Mahindra & Mahindra, which is very popular in the Indian car market. The Quanto is a derivative of the larger stylish and tough performing SUV model, Mahindra Xylo. The Quanto is basically a slashed version of the Xylo but offers great space, comfort and rugged off-road performance. Mahindra plans to offer even greater vehicle choices for the African car consumers.

Mahindra & Mahindra is also busy developing a new family of petrol as well as diesel engines and several new car platforms in order to churn out a slew of very competent new car models for the various developed car markets of the globe.

Price list of Mahindra tractors for agriculture in India

Mahindra & Mahindra Limited is India’s largest manufacturer of utility vehicles. Mahindra Tractors is the farm equipment arm of this homegrown automobile manufacturer. It sources and builds tractors which are marketed in different parts of the world, across all six continents. Mahindra is one among top three leading manufacturers of tractors in the world.

Mahindra Mini Tractor

There are no conflicting thoughts about the fact that Mahindra enjoys a massive buyer base in not just India but also America and China. There is an expanding base of consumers in Australia as well. Mahindra Tractors develops more tractors in the country compared to any other tractor manufacturer in India. It has the skills and capacity of building 150,000 tractors every year. In the year 1963, Mahindra and Mahindra entered a joint venture with International Harvester to produce tractors that carried the Mahindra badge exclusively for the Indian market. This JV was armed with tooling, manufacturing and engineering know-how. As a result of this joint-venture, Mahindra and Mahindra came up with its first ever tractor, B-275. Currently, Mahindra Tractors are selling 85,000 units of tractors on a yearly basis and it is one of the biggest tractor companies worldwide. In terms of sale in the Indian market, it holds a number one position.

Ever since the year 1983, Mahindra Tractors has remained the market leader in terms of sales and popularity. Mahindra Tractors predominantly sells in states like Punjab, Haryana, Gujrat, Southern states and Maharashtra. In Gujarat, it sells under the Mahindra Gujarat label and in Punjab, its tractors are sold under Swaraj label. In the year 1999, Mahindra bought a 100 percent stake of Gujarat Tractors from the Gujarat Government and also purchased a 64.6 percent stake in the Swaraj label in the year 2004.

Mahindra Tractors has its operations in ten countries and enjoys an impressive buyer base in countries like India, Serbia, United States, Chile, Australia, Syria, Iran and many countries in the African continent. In Australia, America and China, it controls its operations through subsidiaries, Jiangling. Mahindra Australia and Mahindra USA are other subsidiaries. These subsidiaries handle the sales for its tractors. In India, its subsidiaries are Swaraj and Mahindra Gujarat.

Recently, Mahindra and Mahindra registered a rise of 13 percent in total tractor sales, which stood at 23, 119 unit in 2013 November. In the same month previous year, it had sold only 20, 476 units. Domestic sales of its tractors rose up by 13 percent and rose to 22, 343 units in this year as opposed to 19,757 units in the same month in the previous year.

Mahindra also expanded its tractor market in China by acquiring major stake in Jiangling. To make the Mahindra brand more popular in the United States, Mahindra USA stated that it will be sponsoring the NASCAR Nationwide Series in collaboration with R3 Motorsports.  R3 Motorsports participates with # 23 Mahindra Tractors Chevrolet. This racing car is driven by ace driver, Robert Richardson. As a result of the sponsorship, Mahindra became the first ever Indian firm to sponsor an automobile in NASCAR.

Mahindra Tractor Price in India

Mahindra Tractors is undoubtedly the leader when it comes to tractor sales in India. It is also one of the largest four-wheeler tractor manufacturers in the world. Ever since the year, Mahindra Tractors has retained the market leader position in India. Mahindra Tractor sells primarily in states like Maharashtra, Punjab, Haryana, Gujarat as well as the southern states. In Gujarat, it sells its products under  Mahindra Gujarat label, while in Punjab, it sells its tractors under Swaraj label. In the year 1999, Mahindra bought complete stake of Gujarat Tractors from Gujarat government. In 2004, it acquired a 64.6 percent state in Punjab label Swaraj.

Mahindra tractors 265 di

India’s largest tractor manufacturer, has recently announced that it is forecasting that it shall perform above expectations in this fiscal year. The reasons given by Mahindra and Mahindra that justify its good performance in the industry are rising labor expenses, dearth of farm hands and good monsoon rains  in the past five to six years.

Mahindra & Mahindra’s sales of four-wheeled tractors are set to surpass the overall industry growth which is slated to be around 12 percent. Senior executives of the company have claimed that the company’s capacity utilization is quite high, even as it is operates seven different tractor manufacturing plants across India.

Cultivators across the country have lost their farm lands to various employment guarantee schemes of the government. In turn, they are working on different projects like canals and roads. This has fuelled the demand for more tractors from leading tractor makers like Mahindra and Deere & Co. The rise in labor expenses for harvesting crops in one of the most populated countries in the world has also promoted tiller and farm land owners to adopt mechanized farming even as they are blessed with good monsoon seasons. Indeed, with good rains and advanced farming techniques, production of crops like wheat and cotton is set to rise alarmingly.

Owing to the labor shortage, farmers are forced to opt for mechanization and invest in tractors that boast of high horse power. When the rain gods bless farmers, their sentiments invariably receive a boost and in turn, brings handsome cash flows.

Local sales of Mahindra’s tractors rose by a staggering 24 percent and jumped to 128,626 units in just about six months at the end of September this year. Farm equipment business of Mahindra has contributed to 20 percent of its total revenue in the year  that ended in March.

The boost in sales of tractors is a good sign for the automaker. The passenger vehicles are not doing good business even as sales of passenger vehicles are set for a sharp decline ever since 2002. Indeed, Mahindra would look to offset the drop in its sales of passenger cars with the sales of its farm equipment.

Mahindra tractors are priced competitively in the country. The Mahindra 8085 is a 85 HP tractor and is priced Rs 15,000,00. Mahindra manufactures tractors in segments like Compact, Subcompact and Full-size tractors and the prices of these vary accordingly based on their horsepower and features.