Mahindra and Mahindra an eminent auto firm in India is an active player in Sport Utility Vehicle segment. Since inception way back in the year 1945, the company has emerged with a stunning lineup of SUV’s. Mahindra is among the first to showcase India’s pioneering SUV engineering skills. The expertise here is beyond just a basic city drive. Mahindra SUV’s are common sights in many adventurous events like Mahindra Great Escape.
The SUV competition in Indian market has intensified over the past year or so, the Indian segment witnessed an influx of urbanized SUV’s like Ford EcoSport, Renault Duster and Nissan Terrano. There are many more new SUV launches in 2014 like Honda Vezel, Maruti Suzuki XA Alpha, and Hyundai Intrado etc. All the current and upcoming launches will pose stiff battles with Mahindra SUV’s.
Not much is spoken about Mahindra SUV’s, over the past few months, but news about Mahindra’s new SUV project is not new. Car enthusiasts have captured test mule images of S101 several times. Mahindra will launch the car in late 2014 or early 2015. As mentioned the car has been captured several times in a camouflaged state. Sources from the spy images have made interesting discoveries, the dimension of the car is short like Ford EcoSport, but however appears to be on the taller side. Mahindra has continued with its ground breaking monocoque chassis technology for S101.
If S101 is draped with monocoque chasis used in XUV500, then the common notion would be that few design cues will be derived from the car. It’s true indeed, the company has used few style cues from XUV500 into S101, and the car will sport an aggressive and sophisticated SUV image. The insides will be luxuriously spacious. The car is fitted with potent 1.5 liter three cylinder engine that churns 89bhp. The petrol make is turbocharged three cylinder 1.2 liter engine attached to six speed manual transmission gearbox.
Apart from S101 Mahindra will launch S102 and S103 compact vehicles, the S102 will be an arch rival for Ford EcoSport, Brio SUV, Taigun, etc. The manufacturing procedure for S102 will happen at the company’s established unit in Nashik which builds Xylo and Scorpio. S102 will be built in partnership with Ssangyong. S103 will fight the battle with Honda Mobilio and Ertiga multipurpose vehicles.
The phrase Mahindra is commonly associated with SUV’s, but the company has not taken the center stage lately and not much information is in the buzz about its upcoming SUV projects. Mahindra is all out to launch its new vehicles called S101, S102 and S103 in the near future. It is difficult to beat the grand SUV image of Mahindra. Despite the sudden inflow of highly modernized SUV’s like Renault Duster, Mahindra SUV’s are still hard to beat. This is evident with the sale portfolio of Scorpio which is still higher than that of Renault Duster.
It would be interesting to observe the fierce battle of Mahindra SUV’s with the existing and new SUV launches. SUV’s seem to take the center stage in Indian car market.