Category: Mahindra

Mahindra Scorpio is among the most popular SUVs in India

Mahindra’s first SUV which is also its flagship product is the most popular sports utility vehicle in India since launch and despite strong competition has been able to retain its leadership position. Its sales had suffered after launch of new compact and large sports utility vehicles introduced by international players like Ford and Renault in mid-range followed by Audi and BMW in expensive range which excited buyers due to styling and brand value. However over the years buyers have been plagued by lack of adequate service networks of new automobile manufacturers and also high cost of maintenance. In the last couple of years car sales in India have been plagued by slow economic conditions and high inflation leading to slow demand.

2014 mahindra scorpio

This form of slowdown has helped renew interest of buyers in sturdy Indian brands which have maintained quality over the years leading to establishment of Mahindra’s Scorpio as the nation’s most popular SUV brand. While sales of Renault Duster was at 46700 units during 2013 and sales of Ford EcoSport was at 45000 units, Mahindra’s Scorpio zoomed home with sales of 50900 deliveries during this period bringing cheer and excitement back to Mahindra’s camp. The carmaker had suffered slowdown in commercial vehicles and also passenger cars due to slowdown during previous couple of years therefore Scorpio’s performance was a breather for its marketing team. March 2014 was the best month for Scorpio sales as Mahindra’s dealers sold nearly 5605 units of this model largely due to local festivals and arrival of General Elections.

Mahindra is therefore introducing a face-lifted variant of the Scorpio which is presently being testing for motor -ability across roads in India and in overseas markets wherein it will be launched. The sales of Mahindra Scorpio in small agricultural towns of India grew at a rapid rate last year due to improvement in agriculture income and contributing to nearly 12 percent of total sales volume. According to Mahindra’s chief sales officer, even though overall market share of the firm has fallen from 52 to 45 percent, demand for its utility vehicles still remains high as its multiple brands command 72 percent of India’s SUV market.

The details available on various websites about soon to be launched face-lifted variant of Scorpio show that this car has been completely revamped with new exterior features and sporty interiors with leather upholstery and new steering wheel. From overview of the revamped version it is obvious that Mahindra is rewarding its loyal customers by presenting a better version of the popular vehicle to them for being a loyal. To expand its network into Tier II and Tier III towns where it has already established a reputation Mahindra has invested around 25 percent of annual outlay which will be spent to open sales and service outlets. The firm is hoping that recent reduction in excise duty will help in increasing demand for its vehicles as it will reduce price of SUV’s by 24000-30000. To encourage sales of its new facelifted SUV Scorpio, Mahindra will be setting up full-fledged service centers for its range of utility vehicles across the nation irrespective of Tier level.

Mahindra to launch new models within next few years

Mahindra will be setting up a new passenger car manufacturing unit in Chennai at a cost outlay of around 4000 crores. Touted to be the firm’s seventh automobile production unit in India it will start operations by 2015-16 to produce an entirely new range of cars under Mahindra label. The construction of this new production unit will begin after completion of general elections in April 2014 which will stabilize economic and market conditions. The carmaker is also launching latest version of its revamped SUV model Scorpio sometime this year along with new compact SUV 101 which is undergoing several road tests. According to Mahindra’s senior executive the firm will be making this investment in a structured manner spread over a period of 7 – 8 years and when required once production starts.

mahindra komodo concept by makrand patil

Though an exact location has not been identified for the plat, Mahindra is firm that it will be based in the outskirts near Cheyyar which is the automobile hub of Tamil Nadu. The production unit is part of Mahindra’s decade long plans of expansion involving 10000 crores of investment. The firm will be signing an MOU also with state government of Tamil Nadu for setting up this plant which will be spread over a vast area of 400 acres. Besides manufacturing new products this production unit will also be making compact SUV S101 which is undergoing tests along with another midsized SUV codenamed U301 and a multi purpose vehicle which will be sold in local and global markets.

As a part of its growth plans Mahindra has also invested around 600 crores in a research and development center near Chennai employing 2500 people which has recently helped develop the Halo electric car showcased by Mahindra in Auto Expo 2014. The firm also has plans underway to develop a new range of commercial vehicles and slowly discontinue a few existing models like Maxximo and a few others which have outlived their utility. The firm presently has varied production units across India which manufactures passenger vehicles and is in Mumbai, Chakan and Nashik. Mahindra is planning to make new range of sports utility vehicles in partnership with Korean partner SsangYong since it has great level of design expertise.

The demand for sports utility vehicles in India is growing at a rapid pace and manufacturers of both budget and luxury vehicles are developing new vehicles of this category to meet demand. To meet requirements of a varied group of consumers’ carmakers like Mahindra are also developing a new range of vehicles called compact models which are smaller versions of full sized sedans and sports utility vehicles. These vehicles are becoming a rage in domestic and international markets as they cost less, are more fuel efficient and also easy to maneuver and maintain and provide the same prestige value. Mahindra is therefore developing cars in both regular and compact category for meeting changing demands of customers which keeps fluctuating and it would not like to lose out on any segment due to lack of models.

Mahindra hopes for great growth in SUV segment in this fiscal

India’s home grown SUV master, Mahindra and Mahindra expects good growth in the SUV segment. The Indian automobile industry has been struggling under slumped market conditions over a year now, but the Indian auto major is hoping for a much needed positive change in the situation. This change of fortunes in the Indian car market is hopped to come based on more stable economic situation in the current fiscal and a better political scenario.

Mahindra rise new logo

Mahindra and Mahindra has revealed that the company has already started registering better demand and sales growth from the month of March, and this year’s first quarter witnessed the company post about 25 percent growth as compared against the same period, last year. The Indian auto major further said that not only the urban and semi urban markets of India, but the rural markets are also drawing good sales figures. It said that on top of that the small towns are the latest growth generators for the Indian car industry and the state of Uttar Pradesh is itself contributing 12 percent of the company’s total sales volume all over India.

In the year 2013, Mahindra & Mahindra managed to sell a total of 4.70 lakh vehicles, out of which about 53000 units were sold only in the UP region.

To make it even better for Mahindra & Mahindra, in a situation when the new cars are taking the cherry from the cake, Mahindra’s renewed growth is coming from its veteran SUV models, namely Scorpio and the Bolero. The company is bouncing back with good growth backed by the strong and increasing demand for its popular SUVs Bolero and Scorpio. The more than a decade old Scorpio has even emerged as the top selling SUV once again by beating the much newer popular SUV models’ sale figures, such as the Ford EcoSport and the Renault Duster.

Mahindra’s popular commercial vehicles such as the like Bolero Pickup truck and the Bolero Maxi Truck Plus have also grown in their demands in the market. Mahindra has witnessed 18 percent growth in the passenger vehicles segment, while in the commercial vehicle segment the company has grown by 38 percent.

Mahindra & Mahindra’s Chief Sales and Customer Care Officer of the Automotive Division, Arun Malhotra said that through the year, Mahindra’s SUV market share in India has declined from 52 to 45 percent but in Uttar Pradesh the decline registered was only about 2 percent. Mahindra still enjoys a massive 72 percent share in UP in the SUV segment.

Mahindra & Mahindra has invested heavily to improve the sales and service network in the UP. The company currently has around 197 service centers across 72 districts of the state and around 160 dealership showrooms. Malhotra further said that the company is focusing on expanding the service outlet network in the state of UP to offer enhanced quality service to the valued customers.

Mahindra & Mahindra is currently working on a range of new products to beat competition and boost sales.

Ssangyong Mahindra Rexton versus Tata Aria – Lavish UV battle

Mahindra is an acclaimed Indian auto manufacturer, and has invested a fair bit in SUV segment. The growth status of the company is so enormous that Mahindra enjoys 70% share of Ssangyong. A phenomenal product obtained from merge of Mahindra and Ssangyong is Mahindra Ssangyong Rexton. The car is an ace rival to the new Tata Aria.

mahindra-ssangyong rexton pictures

A launch from Mahindra Ssangyong has to be grand, and the car has undergone intensive treatment on the technical front since launch. Tata Aria is among the prime creations of Tata Motors, the car however did not do too well in the market, and the new model is packed with new features and improvements. Let’s compare the two models and bring out the better of the two cars.

Ssangyong Mahindra Rexton is sold in two variants RX7 and RX5; RX7 is inserted with five cylinder RX270 XVT diesel engine that pumps out 402Nm and 184bhp. RX5 is equipped with powerful XDi diesel five cylinder 2696cc engine that yields 340Nm and 162 bhp. RX7 is attached to 5 speed electronic transmission and is sold in all wheel drive mode and RX5 is attached to 5 speed manual transmission and is offered with the advanced torque on demand drive train. Ssangyong Mahindra Rexton is just too spacious and the interior décor is super exquisite and elegant. The exteriors bring out the macho demeanor of the car to the core. The headlights are molded into trendy eagle light structures, and the illumination output is marvelous. The bumper looks stylish and is embedded with well carved out fog lights, and glossy chrome decorated grille. Mahindra Ssangyong has used chrome molding on the sides of the car to avoid unnecessary scratches. The automatic transmission RX7 costs Rs 21,10,913 and the manual RX5 car is Rs 18,87,337 all ex-showroom prices.

Tata Aria

Mahindra Ssangyong Rexton is engineered with class rending safety features such as engine immobilizer, collision avoidance system, electronic stability program, traction control, air bags in driver and passenger compartment. All these security fittings provided guaranteed safety from the harshest of harsh impacts. The other important features to take note of are halogen headlights that render super powerful illumination and hill descent control.

Now coming to new Tata Aria, it is sold in three versions, Pride 4×4, Pleasure and Pure LX. The car is inserted with powerful Varicor 2.2 liter engine that churns 320Nm and 150PS. The car runs on an admirable 15 kmpl mileage, and the insides are draped with series of renovations, the cushions are draped in fine leather beige upholstery. The comfort levels are world class with height adjustment facility on driver’s seat, and adjustable tilt steering. The other comfort features are roof fitted air con vents and automatic climate control. Expect to be extremely secure in new Aria with top end safety features. Every nook and corner of the car offers immense protection with the presence of curtain airbags, side airbags, and driver’s and passenger seat airbags, Permetric Alarm System, ESP, EBD, and ABS. The car costs Rs 9.95 lakhs.

Mahindra Ssangyong is the better pick with regard to posh interiors, and the two cars are equally powerful in terms of advanced safety, and engine features.

Mahindra S101 sub-4 meter SUV spied again

The Indian compact sub-4 meter SUV segment has been growing tremendously popular in the recent times, and it has witnessed soaring demands with the high flying success of Ford EcoSport. The highly potential compact SUV market in India is thus now attracting a whole new bunch of car makers, all of whom are eager to jump onto the compact SUV bandwagon. The segment is soon to be flooded with many new launches from various car majors such as Maruti, Hyundai, Honda, Tata, etc.

Mahindra compact suv caught testing spy shot

Being the Indian SUV leader, Mahindra & Mahindra has been having a hard time digesting the high success of many compact SUVs such as the Renault Duster, Ford EcoSport and Nissan Terrano. Needless to say, the Indian car major is incredibly busy building potential competitors to beat competition in India. The car maker is known to be developing two compact SUV models, one a sub-4 meter model to take on the EcoSport and a slightly larger compact SUV to handle the likes of the Duster and Terrano.

Among these, the upcoming compact sub-4 meter SUV model from Mahindra that is still codenamed as the S101 has been getting spied a lot of times, as it entered its road test rounds for quite some time.

Most recently, this Ford EcoSport challenger from Mahindra was spotted by the spy shutterbugs while testing on the roads of Chennai. This upcoming new Mahindra sub-4 meter SUV is now expected to make in India launch in the year 2015, most probably towards the beginning. The Mahindra S101 as usual was spotted with its heavy camouflages intact even in this time, keeping the prying lenses away from its much wanted design details.

However, it is already known that the Mahindra’s S101 is based on an entirely new platform with a monocoque layout. This platform is still being worked on by both Mahindra and its Korean subsidiary Ssangyong, as the company revealed. At present, Mahindra & Mahindra does not have any proper compact SUV, as its Quanto is actually a slashed down Xylo variant which is fast losing its popularity and is no match for the highly successful Ford EcoSport. Thus, post launch the S101 will be going head-on with the EcoSport.

It is being speculated that this new compact SUV from Mahindra will have a stylish premium visual appeal and will borrow design cues from its full-sized premium cousin, the XUV500. Being a sub-4 meter SUV, the S101 will be giving its maker the excise duty benefits that will help in its aggressive pricing to lure in more buyers.

Under the hood, the S101 will pack in both petrol and diesel engines, namely a 1.2 liter petrol mill and a 1.5 liter diesel mill, both coupled with a 5 speed manual transmission.

The Mahindra S101 is expected to be very spacious despite its compact form and is speculated to have an incredulous starting price of around 5 lakhs. If these rumors really come true then there’s no stopping the S101 from being a great hit.

Mahindra and Nissan keen to build electric vehicles via joint partnership

Eco friendly and hybrid cars are the latest hot topics of discussion in auto world, the gravity of the matter lies in the rapid increase in respiratory disorders all over the world. Every second person suffers from asthma today, and it is a risk to venture into the outer world, where pollution is at your doorstep. Mahindra, India’s esteemed auto manufacturer has won great acclaim with the launch of e20 electric car. The auto biggie is up with another electric car project called Halo concept, which was showcased at 2014 Auto Expo event.

Mahindra rise new logo

Mahindra is keen to build more electric vehicles through a joint collaboration process with Nissan. The e20 was built by a subsidiary of Mahindra, Reva, and Nissan is a reputed Japanese firm, and is well versed with the nuances of the Original Equipment Manufacture sector for many years, and this could trigger a firm bond with regard to impressive design and breakthrough technology.

Halo sports car exudes enormous power, which reflects its identities of an electric model and pumps out 140bhp. The performance power of the car is splendid, in just 8 seconds Halo spearheaded through a vast distance of 100 km/hr. Chetan Maini, the CEO of Mahindra Reva Electric Vehicle stated, ‘’the car is built and developed with the resources available on Indian soil. From the front, the car is an ideal representation of a custom made model, and the impact is so vast that it resembles a sporty car piece. A car as high tech as Halo has to look trendy and the trendiness is visible on LED lamps. Halo is an assortment of style and sportiness, and the expected launch date is late 2015 or earlier months of 2016. The expected price is Rs 30 to 35 lakhs.

Halo is packed with excitement and innovation, with the fitment of high end connectivity, best-in-class dual touch screen infotainment system, and world class safety features. Customers will be super excited with the grand features that exist in Mahindra Halo. The manufacturing center is Mahindra Reva Studio.

Halo has the attributes to compete on a global challenging competition level, and just like e20 which has been exported to attractive European markets, Halo too will travel places. Electric cars are beneficial in today’s world filled with dark pollution caused by massive industrialization. Mahindra Reva takes pride in being among the major Indian automobile firm to invest in this segment. It is however difficult to ask for support in India, because of the lackluster approach of Indian government in providing sufficient revenues to fund electric vehicle projects.

Since Mahindra is now partnering with Nissan to build electric cars, the support will surely be adequate, in a view of the fact that Nissan is an established Japanese based firm, and the company might get the required support from its home based unit.

Acclaimed auto firms like Mahindra have the brainwave and awareness of the importance of electric vehicles. The concerns lie in lack of government support and infrastructure.

Highly speculated revamped 2014 Mahindra Scorpio to come with major changes

The home grown auto major, Mahindra & Mahindra is back in news with its iconic SUV Scorpio. While on one hand, the current Scorpio model is beating new SUVs and has become the top selling SUV once again, on the other hand the upcoming refreshed Scorpio continues to grab attention.

Mahindra Scorpio Facelift 001

The new Mahindra Scorpio facelift’s prototype has been caught testing now for innumerable times. Though there was high speculation that it will be revealed at the 2014 Indian Auto Expo that was held in the February that really did not happen. Till now nobody knows when the model will actually launch in the Indian market. Some reports say that it might launch in this year’s festive season, while the others say that it will actually hit the market early 2015.

Mahindra & Mahindra has not announced officially as yet about what sort of changes it will make to the upcoming revamped Scorpio, but several reports and the spied test mules have revealed some a lot of details. The various sets of spy pictures so far have implied that the facelift Scorpio will come packed with a whole lot of new features and will receive heavy changes both on the inside as well as on the outside.

The 2014 Scorpio facelift is all set to get new larger headlights, redesigned front grille and different looking new front bumper, new tail lamps, revised trendier tail gate and rear bumper. Everything is arranged to make the veteran SUV look sportier and contemporary than its current model. It is also being said that the Scorpio is now going to be more plush and premium and to begin with that it is borrowing design cues and some features from the premium XUV500. The new Scorpio’s front face is also speculated to get a similar appeal to that of the XUV.

On the inside, the new refreshed Scorpio is going to have a good deal of changes as well. Previous spy pictures have already revealed that the SUV will flaunt a new dashboard design with some significant changes. Now, sources have confirmed the same stressing on the fact that Mahindra is keen to make the new Scorpio more up-market than its present model. The new model will also get more premium new upholstery along with a redesigned centre console. Reports also suggest that it will borrow its new steering wheel and some other features straight from the XUV500.

As we are talking about a facelift version of the Mahindra Scorpio here, the under the hood specifications are most likely to remain the same, which means the same reliable 2.2 liter mHawk diesel engine churning out the max power of 120bhp will keep on doing its duty. However, there are high expectations that the car major will fine tune the engine for better power and refinement.

In all probabilities Mahindra & Mahindra will choose the favorite car launch time in India, namely the festive season to launch the new 2014 Scorpio facelift.

Mahindra records a spectacular sale growth of 25% in UP in 2014 March

Mahindra and Mahindra, India’s legendary auto manufacturer has recorded a 9.34% sale dip in 2014 March in whole of India. The company has however encountered impressive profit sales of 25% in the state of Uttar Pradesh in March 2014. It is interesting to learn that Mahindra has made great shillings in Uttar Pradesh, and the mystery behind the robust growth is the huge demand for eminent Sport Utility Vehicles (SUV’s) like Maxi truck Plus, Scorpio, Bolero and so on as stated by Arun Malhotra who is in charge of Customer Care Officer and Chief Sales in automotive division of Mahindra and Mahindra.

Reva e20

The growth increase in commercial and passenger car segment is 38 and 18% and in 2013-2014 Financial Year Mahindra noted 2% sale rise in UP. It is a phenomenal result amidst the constraint economy environment. Mahindra has a strong base in North India, and UP is an attractive market for sales. The state alone has churned immense 35% profits taking the overall sales in northern region of India into consideration.

The growth curve in pick vehicle segment is enormous as well, and the result obtained is surprisingly true with a growth of 49%. Mahindra has noted a 1% sale growth in passenger vehicle category; even though the growth is minor the flow of vehicles is vast, with the movement of more than 33,000 pieces.

According to latest automobile news reports Scorpio and Bolero are among top selling SUV’s in India. This segment has been in huge demand for years, evident with the legendary sale history of Scorpio. The car was launched over ten years ago, and today more than four lakh pieces of the car is sold. This is how profitable Mahindra SUV’s are in Indian market. The sale of Bolero has yielded 93% market share in UP, and its contribution to the whole country is 34%.

On the grand results Malhotra said, ‘’our goal is to cater to customer’s needs and requirements through the sale of valuable products, and establishment of service networks all over UP.’’ Mahindra has expanded its product network in rural quarters of UP with 199 customer touch points which is inclusive of customer support, sale advice, service centers, dealer branches and dealerships.

UP stands third in overall economy ratings in India, behind only Tamil Nadu and Maharashtra which stand second and first. The state mainly thrives on livestock, agriculture and midsized industries. The fact that Mahindra cars are selling faster in UP than any other state is a measure of its impressive economic growth.

Mahindra is among the first to introduce powerful and conventional SUV’s in the market and its arch rival in home grown segment is Tata Motors. Bolero and Scorpio have spearheaded the dominant stature of SUV product of Tata Motors like Tata Safari Storme and Tata Gold, which have also been on the scene for quite a while.

Mahindra is currently working on its new S101 SUV project, and many describe it to be an ace rival of Ford EcoSport. The car will surely win many votes in UP and will be among Mahindra’s fiery launches which is hard to beat.

Here comes the car for the vulnerable ministers – the bulletproof Mahindra Scorpio

Bulletproof cars are something very special, off course not meant for everyone (as everyone does not need that). The term bulletproof evokes a sense of imminent danger from which protection is needed and hence, bulletproof cars are either meant for very important people or the mafia dons.

2014 mahindra scorpio

However, when we say a bulletproof vehicle, we are not talking about some imported or rare car here. It is the homegrown and very popular Mahindra Scorpio SUV. The iconic SUV from the Indian car major has been around for well over a decade. Now, Defense Land Systems, a company owned by the Mahindra Group has launched a bulletproof body kit for the iconic Scorpio.  This specialized bulletproof kit will transform the very familiar sturdy and stylish Scorpio into a highly protective vehicle, offering safety to those who need it from attackers.

This special bulletproof body-kit for the Mahindra Scorpio is now on offer in 3 different varieties; Executive, Premium and VVIP, which are priced at Rs. 12.67 lakhs, Rs. 16.07 lakhs and Rs. 18.33 lakhs, respectively. Potential buyers who are interested in buying any of these 3 kit variants can book by paying a booking amount of Rs. 75,000.

The bulletproof Scorpio kit has the capability of guarding its occupants when shot at from a 9mm pistol from a distance of 5m at a 90 degree angle. The ability to withstand bullet shots makes it very protective and ultra sturdy as well. The vehicle’s specialized fuel tank is also reinforced with fire suppression materials that evade catching fire causing from shots at the fuel tank. The bulletproof kit also makes use of specially created glasses that can effectively withstand 9mm pistol attack. Apart from these highly specialized protective features, the kit also packs in a real time car tracking device.

The 3 variants of this unique bulletproof kit for the Mahindra Scorpio SUV offer increased levels of protection. Thus, the Executive kit comes braced with the features that include bulletproof body panels, bulletproof glass, fire proof fuel tank and real time tracking device. The higher Premium kit adds a few more special features to all the above in the form of bulletproof panel, and a run flat system which allows the driver to drive the vehicle even with a flat tyre that was hit by a bullet, thus allowing escape from the attackers. The most expensive and the top of the line bulletproof kit, namely the VVIP offers a comprehensive assassination protection along with blast proof floor carpeting and bulletproof glass on the power windows added to all the other features of the lower two variants.

On top of the benefits of the above mentioned features, the company is also offering two-year warranty, 1 year free insurance for equipments in the bulletproof kits and 6 free services.

These impressive Scorpio Bulletproof kits are offered on the online portal Snapdeal. Considering the election season, Mahindra seems to have offered the right product to make some additional bucks.