Indian car major and utility vehicle leader, Mahindra & Mahindra is not able get out of its demand drop woes even while the other car makers are experiencing decent sales growth. However, Mahindra & Mahindra never seems to feel low and works with more vigor to overcome its sales woes whenever it faces some. Right now, this is what exactly the home grown car major is doing. While being very positive about its future market prospects, Mahindra is working on a slew of new vehicles in order to boost its sales considerably. The car major has announced that it is bracing up for a major launch attack on the domestic market pretty soon.
During the launch of the new refreshed Mahindra XUV500, the company’s executive Dr. Pawan Goenka revealed that Mahindra & Mahindra will be launching as many as 9 new models within this current financial year. He had further thrown light on the development by saying that among these new 9 launches, 3 will be all new vehicle model, 3 will be major refreshed models, and the remaining 3 will be minor facelift models.
Till now this year, Mahindra has already launched the new refreshed XUV500, the Scorpio Automatic variant and the new Thar facelift models. Now, the Indian company is expected to expand its portfolio by introducing an all new vehicle model very soon in the form of the TUV300 compact SUV, while more are expected to come in the next 7 months’ time.
Mahindra & Mahindra has already teased its new upcoming TUV300 sub-compact SUV model by posting its official sketches which have gone viral online. The new Mahindra TUV300 is slated for its official market launch in the month of September this year, while it will be exported to the offshore car markets from next year onwards.
Another new SUV model that is expected to come soon after the TUV300, is the heavily spied codenamed S101 compact sports utility vehicle. For over two years, the S101 has been getting spied while testing on the roads. This all new compact SUV is said to be the company’s perfect contender against the very popular Ford EcoSport urban SUV.
Then there are the electric car models from Mahindra’s stable. Encouraged by the Indian government’s recently introduced subsidy scheme for the eco-friendly electric vehicles, FAME Mahindra is planning to introduce the electric version of its popular Verito sedan to join the company’s electric vehicle portfolio which currently has only the Reva e2o. Mahindra & Mahindra is also getting to launch the new Bolero facelift and the new Xylo facelift models within this financial year.
Taking into consideration, the all new two compact SUV models from the stable of Mahindra quite soon, market experts think that the company should re-consider its strategy for the compact Quanto, which has lost its popularity in the market. When asked to throw light on the expected facelift Quanto, Dr. Goenka simply told to wait and watch, while refraining to give any definitive details.