Country’s leading utility vehicle maker, Mahindra & Mahindra has launched new automatic models of its popular XUV500 premium SUV starting at Rs 15.53 (ex-showroom, New Delhi).
The new automatic transmission models of the Mahindra XUV500 will be available across the country from 5th of December 2015. The automatic transmission unit option from Aisin AW will be available on the XUV500 W8 front wheel drive version model and the XUV500 W10 front and all 4 wheel drive versions, which are tagged at Rs. 15.53 lakhs and Rs. 17.37 lakhs, respectively (prices, ex-showroom Delhi).
The development of the new automatic transmission gearbox required an investment of Rs. 58 crore. The gearbox unit is a 2nd generation transmission from Aisin and is a product that has emerged from the Mahindra-Ssangyong collaboration.
Ssangyong, the South Korean subsidiary of Mahindra & Mahindra uses this transmission for its popular Tivoli and Korando C models. Mahindra could also employ the same transmission for the Scorpio SUV later.
While speaking during the launch of the new automatic variants of the Mahindra XUV500 on Wednesday, the company’s president and chief executive (automotive division), Pravin Shah, said that the preference for the automatic vehicle variant has been increasing due to rising congestion. The company is expecting at least 20 to 25 percent of the SUV models in the future will have automatic transmission options. As Mahindra is a customer centric company, the XUV500 automatic variants are its answer to the current consumer demands. The company had the option of introducing the 1st generation transmission, but the company decided to go for the new Gen2 transmission to offer better results.
The new 6 speed automatic transmission gearbox of the XUV500 will offer 330 NM of torque and 13.85 km per liter fuel efficiency, which is merely 10 to 12 percent lower than that of the manual version, as per Mahindra.
Shah added by saying that with the enhancement of technology along with reducing cost, the company is able to offer better running costs to its valued consumers.
The massive Indian SUV market has grown just 2 percent in the period between April and October. However, the popular Mahindra XUV500 has posted a growth of 10 percent in this same period with around 3500 units of average monthly sales. The sales of the XUV500 is currently more than all the vehicles in India put together that cost in the range of Rs. 14 lakhs to Rs. 25 lakhs.
Mahindra has been down with plummeting sales for many months until it finally posted good positive sales growth in the last month. While the XUV500 is continuing in its growth, there is good market response to the new TUV300 and the S101 micro-SUV is also coming soon. All these together are thought to bring in Mahindra & Mahindra great positive sales growth pretty soon.
Mahindra & Mahindra is expected to launch the new upcoming S101 compact SUV model in India in January 2016 to compete better in the popular compact SUV segment.