Homegrown SUV master, Mahindra & Mahindra has began its new model launch attack on its home market. The Indian UV major has recently launched its much awaited Mahindra TUV300 compact SUV model, which is expected to be followed with the launch of a slew of other brand new vehicles in the coming months. Mahindra is now said to be soon launching two more SUV models namely the TUV500 and the codenamed S101 in the domestic car market of India. It has come to light that car manufacturing company is also contemplating to introduce the new SsangYong Tivoli SUV model in India.
The SsangYong Tivoli which is already on sale in the Korean market is thus now has the probability of launching in the Indian car market if everything goes well.
In the international car markets, the SsangYong Tivoli rivals with the other SUV models such as the Renault Duster and the Skoda Yeti. This Korean vehicle is equipped with a 1.6 liter naturally aspirated petrol motor and a choice of a 1.6 liter diesel mill. While the petrol mill is capable of generating a max power output of 124 bhp, the diesel motor delivers a max power of 113 bhp. The engines are mated to the transmission gearbox options include a 6 speed manual as well as a 6 speed automatic transmission gearbox. The SUV is offered for sale in the market in both front wheel and all 4 wheel drive systems.
It is thought that if Mahindra really brings in the SsangYong Tivoli in the domestic Indian car market, then the company will be equipping the vehicle with the newly developed 1.5 liter mHawk80 diesel mill for this market, which has just got introduced under the hood of the brand new TUV300. This in-house developed diesel mill will help the Indian car major to keep the price of the Tivoli in check. For the SsangYong Tivoli however, the engine could be slightly tweaked by the company in order to generate more power.
The SsangYong Tivoli SUV is a sub-compact model with a length of 4.2 meter and if and when it launches in India, it might be positioned as an urban SUV model which can draw the interest of many prospective takers. As the very popular Mahindra Scorpio SUV gets more favors from the semi-urban and rural Indian buyers, the Tivoli could be the company’s right offering to draw the attention of the chic urban customers.
If Mahindra really brings in the SsangYong Tivoli to India, then the stylish bold SUV could to be placed in the space between the Scorpio and the XUV500 premium SUV. If and when launched in India, the SsangYong Tivoli will be pitched directly against the popular Renault Duster, Nissan Terrano, the recently launched and vastly successful Hyundai Creta and the recently launched Maruti S-Cross crossover.
Mahindra will have to price the Tivoli very carefully in India so as to avoid cannibalization of the sales of the popular Scorpio and the XUV500. If launched in India, the SsangYong Tivoli will be the second vehicle in India from Mahindra’s Korean subsidiary SsangYong after the SsangYong Rexton.