Ssangyong has a fantastic product for Indian market called X100; it is the first of its kind for B segment crossover. The reputed South Korean firm will launch the car in its home soil sometime during the early periods of 2015; the primary attractive export destination is Europe.
Mahindra the esteemed Indian based automobile firm has acquired a fair share of Ssangyong. Mahindra views the X100 to be a profit driving model, and is keen to acquire a two fold increase in market share by 2016. The luxury SUV car market in India has flourished to the brim, and X100 would suite the ambitious Indian population. Mahindra has however not yet confirmed of its plan to unveil the launch the car in India.
Mr. Pravin Shah, the Chief Executive in the Automotive Division of Mahindra and Mahindra, gave an insight into the possible Indian launch of X100 and said, ‘’it is rather early to decide if X100 can fit into our product portfolio, if the market environment is feasible, then it is a suitable option, nothing is really decided at the moment.
Although Ssangyong models would suit the desires of Indian demographic, the only available model in India is Rexton. The car was transported into the country through the (CKD) Completely Knocked Down mode designed by Mahindra. Mahindra is working out various market possibilities to bring the Korando brand to the country. The impact of RX6 Rexton car in India is not felt to a significant level, the company is still eyeing avenues to build Ssangyong reputation in the country.
It is surprising to learn of the minimal product launch of the Mahindra-Ssangyong brand in India, and at the moment there is no logical explanation. Sources are of the view that it may obstruct the profitability of Mahindra brand, since the main area of specialization of both firms is the sport utility vehicle (SUV) segment. If the Korando and X100 models launch in India, the expected price range is Rs 9 to 15 lakhs, and it will obstruct the desirability levels for XUV500 and Scorpio in the country, and also Mahindra-Ssangyong brands are more cost-effective for the high-tech technology infused into the models.
An image of the Ssangyong XIV X100 concept car showcased at the prestigious Paris Motor Show is on the web. It looks stunning and professional, with a single patch of grille and professionally styled headlights. The car shown is covered with a pristine white shade, and the lower grille sculpt is incredibly arty, to an extent that you will have to view it to believe it. The wheel arch design is inventive, true to modern twenty first century sculpting.
The inner décor is rich with vibrant combination of black and beige, and the cabin room is vastly spacious. The steering wheel too has an assortment of black and beige color. If launched in India, X100 is going to be nothing but a threat, its fierce rivals are Peugeot 2008, Nissan Juke, Hyundai ix25 and Ford EcoSport, and the expected price range in Korea is less than 15,000 GBP which in Indian currency is Rs 15 lakhs.