The Indian car major Mahindra & Mahindra has taken the initiative of spreading the message of the importance of a greener future and cleaner air for our future generations. Mahindra’s first all electric passenger vehicle e2o is not only a brilliantly designed contemporary and smart city car, but also a very efficient way of reducing atmospheric pollution, however the Indian car market is still not matured enough to embrace such great cars, primarily due to the ignorance and casual negligence of the all important electric vehicles or EVs. Most of the Indian are also reluctant to invest in an EV due to various sorts of doubts regarding its performance and efficiency. Thus, in order to spread awareness about the capable e2o and as a step to preserve our environment, Indian SUV leader organized the e2o electric car rally.
Naturalists and nature conservation conscious people in India happily came forward to take on the roads driving the Mahindra Reva e2o electric cars. The EV rally was conducted on 29th of June, 2014 which covered a distance of 5 km in the city of Bangalore.
Mahindra Reva did a brilliant job by flaunting the happy e2o customers who did not only take a step forward to but this eco-friendly zero emission car, but also got themselves a very cool looking smart car. The rally of the Mahindra e2o models in their various brilliant body colors immediately caught the attention of people on road, who even snapped the great sight. The nature loving owners of the e2o vehicles surely felt proud rallying down the road, as they were appreciated and admired by hundreds of people. The Mahindra Reva e2o rally was conducted from Bangalore’s Golf Course Road, passing through the KR Circle and concluding at the Cubbon Park.
The participating members in the e2o rally also included the Transport Commissioner K. Amaranarayanana who graced the green rally even further by planting more than 100 saplings at the Indira Gandhi Musical Fountain Park. The entire green rally was initiated by Mahindra Reva Electric Vehicles as part of the company’s effort to spread the awareness about the very necessary and efficient electric vehicle. Mahindra & Mahindra is conducting several initiatives to make the Indians value the electric cars not only to protect the environment for the future, but also as a way to enhance the quality of life and get economical benefits. Apart from offering various discounts and attractive schemes for the e20, Mahindra Reva is planning to conduct even more such initiatives as the 2o rally going ahead.
The green rally of the Mahindra Reva e2o was also a way to protect the natural beauty and environment of the Bangalore city, which is known as the Garden City. However, massive felling of around 1.6 lakh trees owing to fast urbanization and concrete jungles are making the city highly polluted. Mahindra Reva, a Bangalore based company is all the more trying to make the people of Bangalore to consider the e2o over fuel driven cars.