The Indian SUV market is really a superbly profitable one and thus a coveted segment for all the car makers in the country. While India has been always a rough and tough SUV loving market, in the recent times the segment has become much fast paced, competitive and matured. The Indian car buyers seems to be head over heels in love with the contemporary new SUVs, and the new the recently launched Hyundai Creta alone can vouch for it with its more than 40,000 bookings in just two months’ time. In such a situation, if the Indian SUV leader Mahindra & Mahindra experiences declined sales, then it should very disturbing for the homegrown car major indeed. However, Mahindra really doesn’t bother wasting its time on fretting and getting perturbed and rather prefers working hard to fix its sales woes.
This is exactly what the company intends to do with the introduction of its slew of new vehicle models, the process of which has started with the launch of the new Mahindra TUV300. The new Mahindra TUV300 is a sub-4 meter compact SUV model which is in vogue in India right now. However, being a small vehicle the TUV300 looks far from cute and tough is what it means, as the T in its name suggests. This pint sized SUV from Mahindra is indeed very aggressive looking and feels fit for the rough and tough roads and driving situations. And now, in order to increase the tough and rugged quotient of the TUV300, Mahindra has introduced a new sporty body kit option for the SUV.
The Mahindra TUV300 is a traditional tough and boxy looking SUV model that showcases its maker’s patent rugged appeal with its battle tank inspired design. The Mahindra TUV300 has an aggressive staring price of Rs. 6.9 Lakh (Ex-showroom, Mumbai) as well to make it a pocket sized, pocket friendly SUV. The vehicle also comes with the attractive of 7 seats, despite its small size. Now, the compact SUV comes with a new bold and rugged body kit to enhance its tough looks as well as capabilities.
The Mahindra TUV300 has a front radiator grill that is reminiscent of the Jeep Cherokee that contrasts nicely with noticeable bumper cladding. On the inside, the vehicle offers an optional surround sound enhancer as well as rear seat entertainment screens. Other optional features include front as well as rear parking sensors. With new add-on features, affordable pricing and good aesthetics the newly launched Mahindra TUV300 compact SUV models seems to be ready to become a seller. It remains to be seen though how it fairs against the likes of the very successful Ford EcoSport, Renault Duster and Hyundai Creta.
The new optional features include the following:
- A “tougher” look
- Many chrome garnished elements
- Metallic finish wheel cover with Machined alloy wheels
- Illuminated scuff plates
- New Seat Covers
- Side step & Roof carrier
- Bicycle carrier
- Xenon head lamps
- Front and rear parking sensors
- Rear seat entertainment system
- Thermo electric chiller
- Driver’s Heads up display
- Surround sound enhancer