The South Korean auto manufacturing company SsangYong has some tricks up its sleeves for the global auto market. As the company has some major plans to come up with new and innovative concepts to showcase to the world, it might really become a big name in the global market if the launches are really worth it. SsangYong thus may prove to be really beneficial to its owner, the Indian auto giant Mahindra & Mahindra who took over the South Korean company in February, 2011. SsangYong is expected to have at least two great concepts to showcase to the world at the Geneva International Motor Show that is scheduled in March 2013.
SsangYong will be presenting the production version of the new Rodius Multi Utility Vehicle (MPV) the 11 seater luxury vehicle at the Geneva Motor Show. Along with the Rodius production version, a new concept model for a mid-premium Crossover Utility Vehicle (CUV), still known as the SIV-1 will also be showcased. The SIV-1 is an acronym for Smart Interface Vehicle, with 1 representing its entry level status.
According to Mahindra SsangYong, this concept defines the company’s new design philosophy for the immediate future. The new concept crossover’s shape and design looks quite similar to the XIV-1 2011 and the XIV-2 Convertible 2012 as well as the e-XIV concepts. The crossover Multi Utility Vehicle concept, SIV-1 is actually a much larger model measuring about 4,500mm in length, 1,880mm in width and 1,640mm in height along with a massive 2,700mm wheelbase.
As every auto manufacturer wants to keep their priced cars and concepts really confidential till the big unveiling ceremony in the international event, SsangYong also doesn’t want to reveal much about it. The only other revealed details being the fact that the SIV-1 crossover features a Mobile Auto System along with four independent bucket seats. In order to get the rest of the details about both the car’s from the South Korean company, the auto enthusiasts have to wait till the Geneva Motor Show 2013 in the month of March.
Mahindra & Mahindra has already released its Korean subsidiary SsangYong product the Rexton in the Indian market, which is recording astounding booking and for which Mahindra is putting a large amount of energy in boosting up its production. Following the huge positive response of the Rexton, Mahindra is contemplating to launch yet another SsangYong SUV, the Korando in the Indian car market. The Indian auto giant is said to studying the Indian market for the launch of the Korea favourite model Korando, which will be introduced only when the time and market conditions are really favourable for such a launch. Mahindra & Mahindra has been really benefitted by the launches of its UVs whose sales have helped the company to sustain its sales rates even when the Indian auto market is really slumped.
Coming to the impending Geneva International Motor Show, this event is a huge platform for the auto manufacturers all over the world. Branded as Tata Motors’ favourite, this international event will have some very interesting offerings indeed.